Page 20: of Maritime Reporter Magazine (January 1991)

441 U.S. Highway 1

Elizabeth, NJ 07202 (201) 527-0300 (212) 571-0130

FAX: (201) 527-8355 (201) 527-9866

TELEX: 4754132 4754584 22 Circle 271 on Reader Service Card Maritime Reporter/Engineering News

Cruise Shipping '90 (continued)

Ships inspections at the Port of

Miami of Royal Caribbean Cruise

Lines' Nordic Empress, Norwegian

Cruise Line's Norway, which just underwent a multimillion-dollar conversion, and Commodore's Carib

I are being offered for February 8 and February 9.

For further information on the

Cruise Shipping Conference and

Exhibition, contact: Michael Ka- zakoff, The Seatrade Organiza- tion, 125 Village Boulevard, Suite 303, Princeton Forrestal Village,

Princeton, N.J. 08540; telephone: (609) 452-9414; or telefax: (609) 452- 9374.

CRUISE SHIPPING 91

Conference Program

Tuesday, February 5

Official Opening of Cruise Shipping 91

Delegate registration

The Seatrade Welcoming Reception in the evening

Wednesday, February 6—Morning Session

State of the Industry Debate

Introductory address by Bob Dickinson, senior vice president, sales and marketing,

Carnival Cruise Lines and chairman, Cruise

Lines International Association (CLIA).

Speakers will include:

Dermott McDermott. chairman, Cunard

Line Limited; Trygve Hegnar, chairman and

CEO, Kloster Cruise Limited; Knut Utstein

Kloster, chairman of the board, World City

Corporation A/S; Nicola Costa, president,

Costa Line Cruises; Don Tatzin, director,

Arthur D. Little, Inc.

Topics to be discussed will include: "The Ability of the Cruise Industry to

Absorb the New Capacity in the Forward

Order Book." "The 'Mega-Ship' Concept and Its Poten- tial." "The Globalization of the Cruise Indus- try." "The Nature of Competition for the

Cruise Industry in the Nineties." "The Continuing Interest in the 200-Pas- senger 'Yacht Cruiser' Product and the Out- look for this Market Sector."

Cocktails and Luncheon

Luncheon Address—Carmen Lunetta, port director, Port of Miami.

Wednesday, February 6—Afternoon Ses- sion

Marketing and Passenger Relations

Panelists: William Smith, president and

CEO, Commodore Cruise Line; Kirk Lanter- man, president, Holland America Line-West- ours, Inc.; Al Wallack, senior vice president, marketing and passenger services, Chan- dris Fantasy/Celebrity Cruises; and Mike

Spinelli, president, Action 6.

Topics: "Implementing a Yield Management Sys- tem for Cruise Lines," by David St. Amand, senior associate, Booz-Allen & Hamilton,

Inc.

The components of yield management, revenue forecasting for both "fixed itinera- ry" and "product line" cruise companies, yield management vehicles and the benefits to the line of implementing a yield manage- ment system. "The Travel Agents' View of the Busi- ness," by Murray Markin, president, Strate- gic Decisions, Inc.

Analysis of research among more than 1,000 travel agents on anticipated growth/ decline in sales over the coming 12 months, influence on line and ship selection, pre- ferred supplier relationships and attitudes toward automated reservation systems. "Tipping Policy," by Dr Stanley I. Buchin, senior vice president, Temple, Barker &

Sloane, Inc.

Cruise lines have varying approaches to the question of passenger gratuities. How can operational and marketing considera- tions be best reconciled in devising an effec- tive policy on tipping? "On Board Spending Patterns," by Jay

Lewis, president, Market Scope, Inc.

If a North American-based cruise line were to offer an unbundled ticket price for accommodation only and charged sepa- rately for other items, what would be the net effect on passenger spending overall?

Buffet dinner hosted by the Port of

Miami.

Late evening reception hosted by the Key

West Chamber of Commerce.

Thursday, February 7—Morning Session

Safety and the Regulatory Environment

Keynote address by William O'Neill, sec- retary-general, International Maritime Org- naization (IMO).

Panelists:

Capt. Arie van Noort, vice president, nau- tical operations, Holland America Line-

Westours Inc.; and Robert S. Dietz, Le-

Bouef, Lamb, Leiby & MacRae. "Money and Cruise Ships—Building

Large Cruise Ships: A Hightech Niche," by

Alain Grill, chairman and CEO, Chantier de

I'Atlantique. "Secondhand Values and Availability," by

Ken Trippe, chairman, Cruise Brokers, Inc. "Financing Alternatives for Funding New- buildings, Secondhand Acquisitions and

Conversions," by Rolf Wikborg, senior vice president, American Marine Advisors. "Current U.S. Tax Issues Attracting the

Cruise Industry," by Alan Granwell, partner,

Mackav

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