Page 44: of Maritime Reporter Magazine (June 15, 2000)

VingCard

Marine

TrioVing® locks direct from the manufacturer

VingCard Marine

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E-mail:[email protected]

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STRONGER REPAIRS FASTER, EASIER

Unique epoxy resin system bonds to almost anything—produces proven, long lasting repairs with outstanding impact strength, tensile strength, and abrasion resistance. • Repairs everything from pinholes and ruptures to complete breaks in pipes, pumps, ducts, tanks, valves, flanges, joints, and machinery casings, including equipment carrying water, low-pressure steam, gases, gasoline, oil, alcohol, and caustics • Bonds tenaciously to most surfaces including steel, plastic, fiberglass composites, ceramic and wood

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RED PUTTY for medium to large holes, cracks and other defects

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SEALER for small holes and cracks

LEVELING COMPOUND for corroded surfaces

UNDERWATER PUTTY for repairs in dry, moist, or submerged conditions

For detailed literature contact:

Ferro Corporation

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Since 1973, Moletron Ultrasonic Eq. has dissolved asphaltene of low grade fuels enabling better burnability in

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PROPELLER SHAFT

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This system also protects other metal surfaces exposed to severe marine environments

Glass-reinforced epoxy laminate provides effective long-lasting protection for main-propulsion shafting /7wPhiladelphia Resins 130 Commerce Drive, Montgomeryville, PA 18936

Tel 215.855.8450 Fax 215.855.4688 (Continued from page 36) believed, his company will be one of the majors left standing, as he explains Tradiant's system will take a 2.5 week process and whittle it down to an afternoon's work.

Tradiant, unlike similar competitors in the market, has cre- ated a system which is touted as an innovative e-commerce platform for shippers, carriers and freight forwarders designed to power all aspects of e-commerce for companies involved in the estimated $ 1 trillion market for transportation services worldwide. The company's e-commerce platform is known as Tradiant Trans-Commerce, and is designed as an e- commerce backbone to streamline disparate back-office functions, offering a robust set of public and private, busi- ness-to-business marketplaces to move freight across all modes of transportation. At the time of the company's meet- ing with Maritime Reporter, it had already contracted with 24 carriers for participation.

In a meeting with president and CEO Urban, he is quick to point out that Tradiant is not, by any definition, an auction site. "Auction models are devastating to a carrier," he said.

Urban, it should be noted, is intimately in tune with the needs of carriers, with more than two decades of experience in the global transportation industry, including extensive experience in Latin America and Asia. For 15 years he worked for American President Lines, now part of NOL.

While with APL, he built the company's Latin America group into a $150 million per year business. "At APL, we had 153 sales representatives, but only strong identifiable relation- ships with about 6.000 customers," said Urban, which is less than 10 percent of the 70,000 small and medium size importers and exporters that are available for business. Tra- diant. he contends, will give shippers a much wider and much more cost-effective access to their customers.

Deep Pockets

While competitors — both directly and indirectly — in its business arena are inevitable given the ease of access with today's technological solutions, Tradiant brings to the table a feature not readily available to most — the backing of world- class and extensive financing. Tradiant's investor group is led by Warburg, Pincus Venture Partners, a leading private equi- ty firm. The investor network also includes

Silicon Valley stalwarts Aaron and Ori

Sasson, founders of the successful Scopus

Technology, a company that was acquired by Siebel Systems for $480 million in 1998.

While strong financial backing is impera- tive to long-term success, the Sasson broth- ers bring with them cash and a proven tech- nical expertise to help ensure Tradiant's solution is technically compatible with industry needs. Aaron Omid Sasson, chairman of the board, has more than 20 years of experience as a technology leader and has helped found four companies, including Tradiant. Before starting Tradi- ant, Sasson was co-founder of Scopus Tech- nology and served as senior vice president of Field Operations. At Scopus, Sasson played a key role in its successful initial public offering and in driving revenues to more than $100 million in six years. He also led the company's successful merger with

Seibel Systems, an industry leader in enter- prise relationship software. Sasson was also a founder of Plato Software, which was later acquired by Genesys Labs. He has held executive-level and management posi- tions at Opus Systems. Sun Microsystems,

GenRad, and Motorola. He earned a Bach- elor of Science degree in Electronics Engi- neering from the University of London.

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Complete family of chocking, coating & repair compounds 40

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Maritime Reporter/Engineering News