"In a nutshell that's (the job at Scott) what I did, he said. "I just wanted a decent job where somebody would hire me and pay me a decent wage." Not desiring a career in the toilet paper business, McLeod left Scott and decided to try his hand in New York's whirlwind advertising mecca on Madison Avenue.
His path finally cleared when he was granted a spot in Young and Rubicam's (Y&R) Account Management Development Program — a program that is known for cranking out future executives — such as Y&R's current president.
While at Y&R. McLeod handled consumer accounts dealing with everything from potato chips to a major airline.
He remained there until 1969, when he left New York again, this time for the heat of South Florida to join an ad agency in Miami, where he eventually landed the Royal Caribbean Cruise Line (RCCL) account. It was a favorable match for both McLeod and the client, who in 1972, asked him to join the cruise line full time as its first marketing director. McLeod had a daunting task ahead of him, since in the 1970s cruising was known as a fledgling industry that was near death. McLeod remained at RCCL for the next 25 years, except for a two-year period when a took a break from RCCL to help Norwegian Cruise Lines with its declining balance sheet, literally taking a company that was $6 million in debt in August 1986 to a gain of $20 million when he returned to RCCL in October 1988 as executive vice president of sales, marketing & passengers services — a position he would hold until his resignation from the line in 1996.
Following his departure from RCCL, McLeod, who could not work for another cruise line due to a one-year noncompetition agreement that he had with RCCL, was tapped by his good friend, Carnival CEO, and NBA Miami HEAT owner, Micky Arison, to serve as the team's senior vice president of marketing.
Comparing his stint with the HEAT to a "refreshing scoop of sorbet between dinner courses," McLeod enjoyed his time with the team during its 1996-1997 season.
After the expiration of his non-competition agreement, his good friend Arison made him an offer he couldn't refuse as senior vice president of marketing for Carnival Corp. McLeod went back to the industry where he found his niche, working with Carnival's senior management groups to develop cross-marketing opportunities.
Proud To Be An American Besides working to further U.S. Lines' strong sense of patriotism to potential customers, McLeod, who is very handson in dealing with customer satisfaction, still has many goals to accomplish before retiring, such as expanding U.S.
Lines' excursion base to beyond Hawaii, to destinations in Alaska and the South Pacific.
Patriotically, not politically speaking, McLeod has one specific goal to meet before he reaches the last stop on the ports of call in his career. "The day that I leave, I want to be able to walk out that door knowing that Phil (Calian) and I created an organization that gives customers the opportunity to experience a U.S.-flagged passenger vessel calling at a U.S. port with an ail-American crew," he said. "I want to customers to experience this by giving them this new option." "This is the end of the line for me," he added. "I'll make one more stop though — for a cup of coffee on my way to the first tee." There is more Cruise Industry coverage, including the current orderbook, continuing on page 63.
Royal Caribbean International and Celebrity Cruises named industry veterans Dietmar Wertanzl and Rod McLeod, to two new posts created to build service quality and improve outreach to travel agents. Wertanzl will lead Celebrity's Fleet Operations, assigning him responsibility for the brand's hotel
it offers capabilities that may be real game-changers for the industry. After the presentation MTR’s Correspondent in Brazil, Claudio Paschoa spoke to Dan McLeod, Senior Program Manager at Lockheed Martin. Although the Marlin AUV is presented as targeted for customers who conduct subsea infrastructure surveys
line of marine and construction hoists, according to a joint announcement by Ralph A. Clack, president of Skagit Corporation, and Denny A. McLeod, president of Rigging International. Mr. McLeod noted that A.W. Benham, director of Rigging International Offshore Limited, and S.L. Smith, managing
per day "We're looking at a delay of about four to nine months. The shape of the hull is taking form, but this will not be an easy process." — Rod McLeod, COO of AMCV confirms the problems plaguing the U.S. Lines vessels being constructed at Litton Ingalls Shipbuilding in Pascagoula, Miss. U.S
July 2001 edition of MR/EN, (see "Voyage Cancellations, Late Deliveries Continue to Plague Cruise Industry" on page 23), AMCV's president and COO Rod McLeod admitted at a press conference in New York City that, "while the vessels were about 20 percent complete, AMCV is still looking at a delay of about
held in three sections—in the morning and afternoon of October 1 and in the morning on October 2. Luncheon speaker of October 1 will be Jack A. McLeod, president and chief executive officer of Shell Canada. The luncheon gathering on October 2 will be addressed by The Honorable Pat Carney, Minister of
our business, along with cash flow, have put the platform in place for our long-term growth," Calian said. "It is now the responsibility of Rod McLeod. AMCV president and COO. to further define and lead the execution of our growth strategy." With the plan for U.S. Lines fully in place, Calian
Various BUILD Two units. Construction period APR 89-NOV 90. Nahidik (Navaids tender) Hay River MOD Modernization period OCT 89-MAY 90. Norman McLeod Rogers (Icebreaker) Quebec MOD Class 'B' estimate due NOV 88. Modernization period OCT 89-SEP 90. Type 900 (Navaids tender) Central Region
our business, along with cash flow, have put the platform in place for our long-term growth," Calian said. "It is now the responsibility of Rod McLeod. AMCV president and COO. to further define and lead the execution of our growth strategy." With the plan for U.S. Lines fully in place, Calian
, he said. "I just wanted a decent job where somebody would hire me and pay me a decent wage." Not desiring a career in the toilet paper business, McLeod left Scott and decided to try his hand in New York's whirlwind advertising mecca on Madison Avenue. His path finally cleared when he was granted
& COO, AMCV. LULULU.sotecoirit.com 16010 Ceranesi - Genova (Italy) Via B. Parodi, 276 Tel. +39 010 246.10.99 - Fax +39 010 254.19.05 place, McLeod incorporated his years of marketing, sales and all-around managerial Do you usually mistrust novelty? Does innovation worry you? Perhaps you
manufacturers, and is positioned to prosper in many markets. — by David Tinsley, technical editor The World Yearbook 33 Nice Guys Finish First Rod McLeod has built a two plus decades career atop the cruise industry on hard work. Associate editor Regina Ciardiello finds that he thoroughly disproves
• U.S. Marine Industry • Ship Repair Crew Boats: Bigger, Faster & More Powerful E-Commerce: Marine Industry Dives Head First Into Cyberspace Rod McLeod: Lifetime of Hard Work Pays Off Rolls Royce: True Consolidation of Marine Power Going Deep: Astano Prepares "Discoverer" for Service Legal Beat:
to the fire at Norwegian, tests conducted by an independent lab on samples from the vessel showed fecal coliform 3,500 times the acceptable fed- Rod McLeod, president and COO, AMCV "We're looking at a delay of about four to nine months. The shape of the hull is taking form, but this will not be
Shipbuilder www.nns.com Circle 266 on Reader Service Card 30 www. maritimereporterinfo. com www.maritimereporterinfo.com Phil Calian Rod McLeod AMCV CEO Phil Calian said. Calian was quick to point out that aggressive sales and marketing efforts have driven demand for AMCV's
And Celebrity Announce Key Appointments Royal Caribbean International and Celebrity Cruises named industry veterans Dietmar Wertanzl and Rod McLeod, to two new posts created to build service quality and improve outreach to travel agents. Wertanzl will lead Celebrity's Fleet Operations, assigning
Dan McLeod - Sr. Project Manager at Lockheed Martin Marlin AUV Launch at Sunrise. (Photo Lockheed Martin) www.seadiscovery.com MTR #1 (34-49).indd 35MTR #1 (34-49).indd 351/23/2014 10:46:11 AM1/23/2014 10:46:11 AM
IRM tasks much more ef ciently without the operational limitations and equipment hazards imposed by umbilical and tether manage-ment systems,? said McLeod Reduction in equipment complexity, vessel size and crew size can also help lead to improved safety, reliability, and lower environmental impact.
with a clear vision of the underwater scene along with in-situ status of critical components,? said McLeod. Lockheed Martin developed and tested the Marlin AUV employing a Coda Octopus Echoscope 3D imaging sonar as the primary inspection sensor. The Echoscope produces a 128 x 128 matrix of receive beams
capabilities that may be real game- changers for the industry. After the presentation MTRÕs Correspondent in Brazil, Claudio Paschoa spoke to Dan McLeod, Senior Program Man- ager at Lockheed Martin. Marlin using a homing device. (Photo Lockheed Martin) 30 MTRJanuary/February 2014 MTR #1 (18-33).indd
services and equipment support Vice President: Mick Jones, Tel: +44 1224 748340, mhjones@ tritongroup.net DPS Offshore General Manager (Aberdeen): Ross McLeod, Tel: +44 1224 226850, ross.mcleod@ dps-offshore.com Tooling Rental Manager: Phil Hogben, Tel: +44 1224 226850, phil.hogben@ dps-offshore.com UKPS
gases in a closed system back to suitably-equipped loading terminals during cargo loading AMCV "Project America" Initiative Moves Forward McLeod Leaves Carnival To Join American Classic Voyages Co. As CEO The bid to build cruise ships in the U.S. received a significant bolster with the addition
World Cruise from New York on January 4. Things have been heating up down in Miami, with former Royal Caribbean Cruises Ltd. (RCCL) executive Rod McLeod's one-year, non-competitive contract clause temporarily sending him into another arena — the arena of National Basketball Association team
the European International Constructors body, and a profes- sor and area director of construction management cours- es at the University of Madrid. McLeod Resigns From RCCL Royal Caribbean Cruises Ltd. (RCCL) announced that Roderick K. McLeod, executive vice president of Sales, Marketing and Passenger
, we have performed a number of critical ship repair jobs for cruise ships, and the owners have been extremely pleased. the tremendous growth, Mr. McLeod does exercise caution in predicting a similar boom any time soon. "The rate of new building introductions has slowed up, de- spite a spurt in
financial themes reflect- ing the diverse needs and interests of the participants." The 1993 keynote address is sched- uled to be delivered by Rod McLeod, senior vice president of sales and marketing of Royal Caribbean Cruises Ltd. and current chairman of Cruise Lines International Asso- ciation
implications of the carriage of an Annex II Category 'A' cargo for the ship- owner, operator and ports involved, Capt. N.J.Snowden, Director, Snowden McLeod & Associates Ltd., Winchester, UK Tanker cleaning in the world's biggest inland harbour - modern techniques lor slop treatment, L.W. Klubescheidt
, P.S. Li & Co., Ltd. John L. Marden C.B.E., Chairman, Wheelock Marden & Co., Ltd. Chairman, Hong Kong General Chamber of Commerce D.D.B. McLeod.J.P., Chairman, Hong Kong Shipowners Association David Newbigging, O.B.E., J.P., Chairman, Jardine Matheson & Co., Ltd. Sir Yue-Kong Pao
held in three sections—in the morning and afternoon of October 1 and in the morning on October 2. Luncheon speaker of October 1 will be Jack A. McLeod, president and chief executive officer of Shell Canada. The luncheon gathering on October 2 will be addressed by The Honorable Pat Carney,