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Page 18: of Marine News Magazine (August 2014)
MN 100 Market Leaders
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MN 00
The Company:
Caterpillar Marine Power Systems brings together all the sales and service activities for Cat and MaK branded marine products within Caterpillar Inc. This organization provides premier marine power solutions and customer service from a single source for the global ocean-going, commercial and pleasure craft markets. Caterpillar offers a comprehensive marine diesel power range and a com- plete, continuously evolving product line. The result is one source for total power solutions on board, providing elec- tronic marine engines, gensets, and vessel controls.
The Case:
Caterpillar research and development efforts represent the commitment to affi rming its position as a global leader in the marine power market. Caterpillar Marine Power
Systems has one simple objective: to surpass customer ex- pectations by providing outstanding sales and service sup- port in a professional and consistent manner. The Cater- pillar dealer network is comprised of 182 locally owned businesses, 1700+ dealer branch stores, and more than 100,000 employees. The worldwide dealer organization has the local expertise, specialists, and extensive spare parts inventory you’ll need - no matter where your vessel travels.
Cat dealers know better than anyone how to put the global power of Caterpillar to work for each customer, industry, region – and individual business. Cat’s philosophy is to win by delivering valued, quality products, services and so- lutions to customers that provide them the best economic proposition for their business. This value proposition, en- abled by unmatched customer support, creates high cus- tomer loyalty and attractive profi tability throughout the business cycle.
The Product Line:
The Caterpillar line includes Cat and MaK Marine
Engines, High Performance Propulsion Engines, Marine
Generator Sets, and auxiliary power. Industry-leading tech- nology allows Caterpillar to create the most reliable com- mercial engines for a variety of applications. From tugs and container vessels to yachts and sport fi shers, Cat and MaK engines have demonstrated their effi ciency countless times.
With remarkable reliability and durability, these engines are designed to exceed expectations for decades. Cat high per- formance marine engines offer superior performance while meeting international requirements. Cat marine engines include innovations such as ACERTTM Technology and
Caterpillar Common Rail. Additionally, they are MIL-E
Qualifi ed (NVR) and MIL-S-901 Shock Qualifi ed. Con- tinual advancements in electronic engine technology mean
Cat marine engines satisfy worldwide emissions regulations and still deliver a surge of adrenaline whenever and wherev- er required. With over 80 years of marine power experience behind them, Cat marine generator sets are built to provide dependable, effi cient service under extreme conditions.
They combine proven designs and manufacturing meth- ods with the latest technology, such as advanced control, to deliver more power and greater effi ciency, while offering enhanced monitoring.
Neumühlen 9 22763 Hamburg/Germany
Tel: (713) 895-1449
Email: [email protected]
Website: www.marine.cat.com
Managing Director: Nigel Parkinson
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