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the information generated through social The social collaboration needs of an collaboration platforms is vast, the use of enterprise and its employees can change features such as hash tags contextualizes over time. The right support will be able the information. Activity feeds, based to handle multiple iterations to meet on user-specifc subscriptions, enable these changing goals and employee

Custom the generation of personalized streams expectations.

of information to maintain subject

REPRINts

Immense potential relevance.

It can become possible to generate Social collaboration tools are changing

Take Advantage of your ideas through crowdsourcing, either for the way we communicate and exchange specifc topics or in response to general information outside and within the

Editorial Exposure industry trends. The platform should workplace. Businesses are already using also offer discussion boards and polls it to support their marketing efforts and that help in driving conversations around engage their customers.

industry relevant topics. Instant access For the oil and gas industry, social to the appropriate subject matter experts, collaboration holds immense potential in through communities and other private capturing and disseminating knowledge and public forums, will enable faster sourced from experienced employees.

RepRints aRe problem resolution. By integrating with Enterprises will need to think beyond ideal foR: a comprehensive content management traditional databases or content reposi- system, the platform should also enable tories, and embrace new social tools real-time storage and retrieval of content. that drive continuous improvement of n New Product Announcements knowledge and skills. Building commu-

Collaboration success factors nities of interests and using discussion n Sales Aid For Your Field Force

Consider an example with an oil well groups and podcasts could be some ways that goes offine frequently, and with to connect with the right experts across n PR Materials & Media Kits production engineers and operators who the organization and accelerate issue are unable to identify the problem. Add resolution and decision making. n Direct Mail Enclosures in the employees who may have worked While these are important steps in on various well components such as lift the process, the greatest success lies in a n Customer & Prospect technology, pumps, and others, may have shared vision of social collaboration, as Communications/Presentations also moved on. well as rethinking organizational ethos

These types of issues could end up and the ways of working. posted to communities on a social col- The demand for specialized skills and n Trade Shows/Promotional laboration platform to reach the extended the infux of digitally savvy employees

Events workforce – contractors, suppliers, and will require tools and technologies that ex-employees. The social collabora- support idea generation and open ave- n Conferences & Speaking tion platform can also provide specifc nues for continuous innovation. In addi-

Engagements workfows that allow ex-employees to tion, such collaboration should happen participate in discussions until the prob- anytime and anywhere to meet the needs n Recruitment & Training lem is resolved. of a geographically dispersed workforce.

Packages

Building a social collaboration plat- Future success will lie in adopting social form is just the beginning. The following media and mobility-enabled collabora-

Give yourself a competitive key factors will ensure faster adoption tion that will pave the way for a more use this logo on white or lighter backgrounds and continued success: agile, responsive and productive enter- advantage with reprints. •

Change management: This will infu- prise.

Call us today!

ence how well employees are able to adapt to the new collaborative work Tom Franklin is a environment. domain consultant •

Collaborative culture: Technology is and an industry use this logo on black or darker just one element of social collaboration; advisor with the backgrounds. The Printing

Service is in white.

participation hinges on building and upstream segment of sustaining people’s interest. Enterprises the Energy and

For additional information, should make an all-out effort to motivate Resources business please contact Foster employees through senior leadership unit at Tata participation and recognition programs. Consultancy Services (TCS). He has over

Printing Service, the official •

Ease of use: The collaboration platform 30 years’ experience in the industry. He

C: 56 reprint provider for OE.

M: 0 should require minimal training and be was a contributor to the Cambridge

Y: 100

K: 27 easy to use. Ensuring uninterrupted avail- Energy Research Associates landmark

PMS 370 C

Call 866.879.9144 or ability of the platform on mobile devices study, “The Quiet Revolution” that will also help boost participation. assessed the impact of information [email protected] •

Ability to evolve with changing needs: technology on the petroleum industry.

August 2015 | OE oedigital.com 58 056_OE0815_Automation.indd 58 7/21/15 9:52 PM