Page 7: of Offshore Engineer Magazine (Nov/Dec 2019)

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EDITOR’S LETTER

Look Back Forge ahead truly don’t like stealing her thunder, but Elaine Maslin, in her feature entitled “The Blue/Green

Energy Revolution” starting when you turn this page, summarizes perfectly my sentiments as we approach the end of year one in our management of this venerable 44-year-old title. “A seis- mic shift in the dialogue around big oil and climate has occurred in the past 12 months. It’s a

I change in how big oil is orientating itself around what many call the energy transition. Climate goals – governmental, international and industry led – as well as investor behavior (capital ? ight from fossil fuel) are driving the change.”

To be clear, we see traditional oil and gas as the dominate source of global energy markets for a generation to come. The direction is unquestioned, the pace is another matter. The estimates of ‘peak oil’, in this context meaning the tipping point of when oil and gas demand will start to diminish not because of supply, rather demand, vary wildly, with some armchair experts saying the mid-2020s, while general consensus takes us into the mid- to late-2030s.

It was during trips to two major energy events in 2019 – the OTC in Houston and Offshore

Europe in Aberdeen – where the extent of the movement solidi? ed, as never before had I seen so many indicators, with words like “renewables” and “sustainability” liberally used in nearly every big, overarching industry presentation.

With 2019 under our belt it is the traditional time to offer thanks, and in regards to the Offshore

Engineer team, our advertisers, our supporters, and yes, even our competitors. A sincere bit of thanks to every person on our team, editorial, sales, production and corporate staff. There are a cadre of customer-facing crew that you see at most of the world’s offshore energy events, but there are far more behind-the-scenes that make us all look very good, including Nicole Ventimiglia who is our production manager and designer extraordinaire, and Vladimir Bibik, our corporate IT director who is the driving force behind everything that we do on the electronic side.

While the acquisition of an offshore energy media title in 2018 might have seemed odd to some given the downturn in the market, it made perfect sense to us, an 80-year-old media company with a long-term view on all that we do. OE was an established brand with a loyal following, and energy in all origins and forms is a pervasive, global subject. We are in it for the long-haul, which is the reason we went to the time, effort and expense to produce our ? rst BPA Worldwide Audit Report. The report is a circulation audit of our print title, our traf? c on OEDigital.com as well as our OE Today daily e-newsletter. We have been a member of BPA since the late 1940s, and I am proud to welcome the Offshore Engineer brand as the newest member of our family of audited media products. The numbers are clear and the report is available online at https://www.oedigital.com/advertise.

We look forward to being your information source of choice in 2020 and far beyond; watch this spot for some exciting changes and additions starting in January!

Gregory R. Trauthwein

Editorial Director & Associate Publisher [email protected] t: +1.212.477.6700 • m: +1-516.810.7405

NOVEMBER/DECEMBER 2019 OFFSHORE ENGINEER 7