Page 12: of Maritime Reporter Magazine (January 1971)

AIMS And MarAd Act

To Up Cargo Carriage

On U.S.-Flag Vessels

James J. Reynolds, president of the American Institute of Mer- chant Shipping, Washington, D.C., has announced formation of a three-coast Maritime Trade De- velopment Committee to work hand in hand with the Maritime

Administration's Office of Market

Development in a joint effort to increase the volume of internation- al commerce moving on U.S.-flag ships.

In making the announcement,

Mr. Reynolds said, "Assistant Sec- retary of Commerce Andrew E.

Gibson has stressed that only through a close working relation- ship with maritime management and labor can the Government suc- cessfully carry forward a market- ing program to increase cargo car- riage on American-flag vessels.

Certainly, an aggressive cargo de- velopment program is basic to the successful implementation of the

Merchant Marine Act of 1970.

AIMS will do its part, through its

Maritime Trade Development Com- mittee, to accomplish this objec- tive."

Mr. Reynolds referred to a re- cent marketing development state- ment by Mr. Gibson, who said: "The primary thrust of our market development efforts will be to as- sist U.S.-flag operators to attract shipper patronage based upon posi- tive factors. Basically, the shipper has got to be sold on the idea that

American-flag operators on many trade routes, in terms of rates and scheduling, are equivalent or su- perior to foreign-flag operations.

We also have to convince him that two other important ingredients— service and reliability—will not be lacking when he ships American. I cannot stress too strongly that the mission of the Office of Market

Development is to supplement, not supplant, the marketing efforts of the individual lines."

James T. Crowley, Chief of Mar-

Ad's Office of Market Develop- ment, at a recent organizational meeting of the new AIMS commit- tee, reviewed details of the U.S. cargo development program and discussed ways in which industry and Government can work together to achieve program goals. Attend- ing the meeting were: Arthur A.

Chase, American President Lines;

Paul F. Duffy and Wayne H.

Christensen Jr., Farrell Lines;

Frank L. Kennedy, Lykes Bros.;

Robert U. Foster, Pacific Far East

Line; L.A. Renehan, Prudential-

Grace Lines, Inc.; Charles C. Hop- per, Moore-McCormack Lines; and

John A. Barthrop, States Steam- ship Company. George Clarke of

MarAd, New York, and Willam J.

Coffey and Meredith S. Buel of the

AIMS staff also attended.

Jose M. Echevarria

Appointed President

Maritime Service Corp.

Jose M. Echevarria

Jose M. Echevarria has been ap- pointed president of the Maritime

Service Corporation.

Mr. Echevarria, formerly chief economist of the Puerto Rico Ports

Authority, will set up a computer operation to bill and collect demur- rage charges on late trailers from shippers on behalf of the four major lines serving the $3.2 billion Puerto

Rican trade. The lines are Gulf-

Puerto Rico Lines, Sea-Land Serv- ice, Seatrain Lines and Transamer- ican Trailer Transport.

In announcing Mr. Echevarria's appointment, Richard J. Gage, chairman of the Puerto Rico Ocean

Service Association (PROSA), which represents the lines, said: "We are delighted at having ob- tained the services of such an out- standing Puerto Rican economist with such an unusual in-depth ex- perience in maritime transportation economics."

Mr. Echevarria, 35, had been with the Puerto Rico Ports Au- thority since 1961 and received highly specialized training in ship- ping economics at the Federal Mar- itime Commission. While with the

Ports Authority, he authored many studies on shipping problems.

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