Page 3rd Cover: of Maritime Reporter Magazine (January 15, 1973)

IN THE 25TH CENTURY

As all Buck's fans know, expanding your business into new areas means exposure to new, unforeseen hazards. When the day comes that your firm starts doing business on Venus we hope this map will have been of help.

But all kidding aside — successfully operating a business today has hazards enough. Between direct physical hazards and liability exposures that are constantly changing, things just can't be done the same way that worked so well yesterday.

Companies with an eye on tomorrow must gear themselves to the needs of tomorrow. Knowing that the possibilities of losses have changed so greatly both in dollars and complexity, Midland has seen to it that Company personnel and capabiHties are geared to the future.

We are fully prepared to provide expert assistance in under- writing, in claims management and in just about every area of risk management needed in today's (and tomorrow's) high speed economy.

Midland, the Decisive People, can't eliminate the hazards the modern company faces, but we can help you anticipate these haz- ards and eliminate their damaging financial consequences.

If you are ready to step away from yesterday and move into tomorrow with us, we'd like to have you along.

Why not let us consult with you and map out a real plan for your company's risk management? We can't guarantee the personal aid of Buck Rogers, but we can promise you the talents of people who are as much men of the future as he is. Start getting acquainted with us by taking us up on our map offer.

MIDLAND INSURANCE COMPANY

ONE STATE STREET PLAZA • THE DECISIVE PEOPLE • NEW YORK, NEW YORK 10004 attention fan*/

ENTER OUR COLORING CONTEST/

WttMA AND I WANT YOU TO BE A

HERO mo... THIS TIME TO YOUR KID$

INSTEAD OF YOUR BOSS1.

HOW WOULD VOU /.IKE TO BRING

HOME A FULL SIZED COPY OF TW/S MAP (EVEN MORE THAN ONE IF YOU HAVE LOTS

OF KIDS) FOR YOUR YOUNG ARTIST

TO COLOR AND SEND IN FOR A B16

PRIZE? IF YOU me CHILDREN

UNDER IZ THAT WOULD LIKE TO TRY FOR owe OF OUR PRIZES, JUST LET US KNOW

AMD WE'LL SEW K>U WE MAP AS SOON

AS WE HEAR FROM YOO. HERE'S WHAT

WE (OR SHE) CAW WN. . . .

FIRST PRIZE... ?/00.00 US. SWINGi BOND

SECOND PRIZE... 50.00 U.S. 5AVIN6S BOND 5 ..mmupntizES 26.oo us. savings bond

ALL ENTRIES MUST BE POSTMARKED

NO LATER THAN MARCH 31,1973

DECISIONS OF MIDLAND'S AWAROS

COMMITTEE ARE FINAL. WINNERS

WILL BE NOTIFIED APRIL, 1973

ALL ENTRIES BECOME WE PROPERTY

OF MIDLAND INSURANCE COMPANY.

IN CASE OF TIES FOP ANY PRIZES,

THE ENTRY WITH THE EARLIEST

POSTMARK WILL BE CONSIDERED

TUE WINNER.

WRITE TDPAY:

CAPTAIN BUCK ROGERS

MtDtAND INSURANCE COMPANY

ONE STATE STREET PLAZA

NEW YORK, NEW YOe* t0004

AS ^OUR REWARD, WE'LL SEND YOU A

COPY OF OUR BROCHURE GIVING A FULL

DESCRIPTION OF MIDLAND'S

CAPABILITIES.

CHICAGO • ATLANTA • MIAMI • LOS ANGELES