Page 19: of Maritime Reporter Magazine (February 15, 1973)

IN THE 25TH CENTURY

As all Buck's fans know, expanding your business into new areas means exposure to new, unforeseen hazards. When the day comes that your firm starts doing business on Venus we hope this map will have been of help.

But all kidding aside — successfully operating a business today has hazards enough. Between direct physical hazards and liability exposures that are constantly changing, things just can't be done the same way that worked so well yesterday.

Companies with an eye on tomorrow must gear themselves to the needs of tomorrow. Knowing that the possibilities of losses have changed so greatly both in dollars and complexity, Midland has seen to it that Company personnel and capabilities are geared to the future.

We are fully prepared to provide expert assistance in under- writing, in claims management and in just about every area of risk, management needed in today's (and tomorrow's) high speed economy.

Midland, the Decisive People, can't eliminate the hazards the modern company faces, but we can help you anticipate these haz- ards and eliminate their damaging financial consequences.

If you are ready to step away from yesterday and move into tomorrow with us, we'd like to have you along.

Why not let us consult with you and map out a real plan for your company's risk management? We can't guarantee the personal aid of Buck Rogers, but we can promise you the talents of people who are as much men of the future as he is. Start getting acquainted with us by taking us up on our map offer.

MIDLAND INSURANCE COMPANY attention FAN*/

ENTER OUR COLORING CONTEST/

WILMA AND I WANT YOU TO BE A

HERO TOO... THIS TIME TO YOUR. KIDS

INSTEAD OF YOUR BOSS I

HOW WOULD VOO LIKE TO BRING

HOME A FULL SIZED COPY OF WIS MAP (.EVEN MORE THAN ONE IF YOU HAVE LOTS

OF KIDS) TOR YOUR YOOWG ARTIST

TO COLOR AND 6END IN FOR A BIS

PRIZE? IF YOU ME CHILDREN

UNDER 12 THAT WOULD LIKE TO TRY FOR

OWe OF OUR PRIZES, JUST IB US KNOW

AW WE'LL SEW TOU THE MAP AS SOON

AS WE HEAR FROM YOU. HERE'S WHAT

HE (OR SHE) CAN WW. . . .

FIRST PRIZE... F/00.00 US. SAVINGS BOND

SECOND PRIZE... 50.00 U.S. SAVINGS 0ONP 5.. WMR UP MM Z5.oo as. SAVINGS BOHD

ALL ENTRIES MUST BE POSTMMEP

NO LATER THAN MARCH SI, 1973

DECISIONS OF MIDLAND'S AWARDS

COMMITTEE ARE FINAL. WINNERS

WILL BE NOTIFIED APRIL, 197$

ALL ENTRIES BECOME THE PROPERTY

OF MIDLAND INSURANCE COMPANY.

INCASE OF TIES FOR ANY PRIZES;

THE ENTRY WITH THE EARLIEST

POSTMARK WILL BE C0NS/P£RED

THE WINNER,

WRITE TODAY:

CAPTAIN BUCK ROGERS

MIDLAND INSURANCE COMPANY

ONE STATE STREET PLAZA

NEW YORK, NEW YO« f0004

A6 YQUR REWARD, WE'LL SEND YOU A

COPY OF OUR BROCHURE GIVING A FULL

DESCRIPTION OF MIDLAND'S

CAPABILITIES.

ONE STATE STREET PLAZA

CHICAGO

THE DECISIVE PEOPLE • NEW YORK, NEW YORK 10004

ATLANTA . MIAMI • LOS ANGELES

February 15, 1973 21