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Page 29: of Maritime Reporter Magazine (September 1973)
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MARINE BUYERS IN 1973-'74
ENGINEERING NEWS
Total circulation numbers are meaningless. Some magazines, apparently not wanted by thousands of shoreside buyers, inflate their total circulation numbers with thousands of non-buyers. The only readers of any value to marine advertisers are those with the authority to purchase... the shoreside buyers.
You be the judge... compare the readers of both magazines... separate the buyers from the non-buy- ers...for the one reaching the largest number of men you know can give business to your company. .. FOR THE ONE REACHING THOUSANDS MORE BUYERS.
MARITIME REPORTER/Engineering News
OCCUPATIONAL BREAKDOWN OF TOTAL WORLD-WIDE CIRCULATION
BUYING
POWER
SHIPBUILDING & SHIP REPAIR (Commercial, U.S. Navy and U.S. Coast Guard):
Companies, directors, owners, presidents, vice-presidents, secretaries, g\AA treasurers, superintendents, managers and purchasing agents IjUII
Naval architects, engineers and chief draftsmen 1,166
Other employees (draftsmen, inspectors, foremen and others em- ployed by shipbuilding and repair companies) not included in above classifications 110
VESSEL OPERATING COMPANIES
OCEAN, RIVERS, HARBORS, OFFSHORE OIL DRILLING AND RELATED OPERATIONS (Owners, Agencies & Brokers) Companies, directors, owners, agents, presidents, vice-presidents, managers, secretaries and treasurers 5,600
Port engineers, superintendents, purchasing agents, port captains, port stewards, naval architects and engineers shoreside 1,719
Other employees ashore not included in above classifications 49
PROFESSIONAL MEN:
Naval architects, engineers and consultants shoreside 1,625
Admiralty lawyers and insurance 35
MARINE SUPPLIES & EQUIPMENT:
Manufacturers, dealers and agents 1,896
Ship Chandlers 172
Allied marine industries 30
GOVERNMENT:
U.S. Maritime Administration, U.S. Senators, U.S. Congressmen and others in official capacities 31
SCHOOLS, LIBRARIES AND ORGANIZATIONS 54
NON BUYING POWER 2,649 14.154 WORLD-WIDE BUYING POWER TOTAL
OUR TOTAL CIRCULATION IS OVER 97% REQUESTED ... IN WRITING ... BY EACH INDIVIDUAL READER
BRINGS YOUR ADVERTISING TO THOUSANDS MORE BUYERS
WORLD-WIDE ... TWICE AS MANY IN THE U.S. MARKET.
MARITIME
REPORTER
AND
ENGINEERING NEWS 107 EAST 31st STREET
NEW YORK, N. Y. 10016
MUrray Hill 9 3266- 7 -8- 9