Page 32: of Maritime Reporter Magazine (March 15, 1981)
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COMPARE...MR HAS A VASTLY SUPERIOR WORLDWIDE
Marine Sales managers agree...management, engineering and purchasing personnel .shoreside in vessel operations, shipbuilding and naval architecture have the authority to specify and buy all types of marine products, equipment and services. These are buying power readers.
Men aboard ship, shipyard laborers, students, advertisers, attorneys, etc.. do not specify or buy...these are non-buying readers.
W0RLDWIDE...0NLY
BY THOUSANDS
MARINE ENGINEERING/LOG
TOTAL WORLD WIDE BUYING POWER (Non-buyers Removed)
SHIPBUILDING. BOATBUILDING. DRILL RIG BUILDING & REPAIR
COMPANIES:
BUYING
POWER
READERS
Companies, Presidents, Vice-Presidents. Secretaries, Treasurers. General Managers, Purchasing ^ ECO
Agents, Works Managers, Superintendents, Naval Architects, Marine Engineers & Chief Draftsmen wilt.
DOWN 20% LESS
THAN 78 4
VESSEL OPERATING COMPANIES. OCEAN INLAND/OFFSHORE. PORT
AUTHORITIES. OWNERS. AGENTS & BROKERS:
Companies, Presidents, Vice-Presidents. Secretaries, Treasurers, General Managers, Purchasing
Agents. Passenger & Freight Agents. Marine Superintendents. Port Captains. Port Engineers. Port
Stewards
PROFESSIONAL MEN:
Naval Architects S Marine Engineers , 5 000 DOWN I 45% LESS I
THAN 78 "W 4,838
TOTAL WORLD WIDE BUYING POWER
TOTAL
WORLDWIDE BUYERS (U.S. & Foreign Combined)
ME/L 5,018
SUBSCRIPTIONS 15,232
DOWN 18% LESS THAN 78
ONCE EACH MONTH
Free copies (including thousands mailed to directory names). The No. 2 magazine, ME/Log circulation statement shows thousands of free copies to names taken from directories of people who have not requested the magazine (only free copies to buyers are shown here...ME/Log has a total free circulation of over 12,000 every issue, almost half their total circulation).
Warning: Demand to see otficial circulation statements, your only source tor reliable data on circulation quality Separate buyers from non buyers Check for recently requested copies , copies requested in writing, number of paid buyers...unrequested copies (No. 2 mails thousands of free copies to names taken from lists).
Source MR - June 1980 Report
ME/Log - September 1980 Report