Page 42: of Maritime Reporter Magazine (September 15, 1981)
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18,333 ways to increase
COMPARE... ONLY MR GIVES YOUR ADVERTISING THE SALES BUILDING
Sales managers agree...management, engineering and purchasing personnel...shoreside...in vessel operations, shipbuilding and naval architecture have the authority to specify and buy all types of marine products, equipment and services. These are the buying power readers. Men aboard ship, shipyard laborers, manufacturers, students, advertisers, attorneys, etc., do not specify or buy...these are non-buying readers.
MARINE ENGINEERING/LOG
TOTAL WORLD WIDE BUYING POWER (Non-buyers Removed)
SHIPBUILDING. BOATBUILDING. DRILL RIG BUILDING & REPAIR
COMPANIES:
Companies Presidents Vice-Presidents Secretaries Treasurers General Managers Purchasing
Agents Works Managers. Superintendents Naval Architects Marine Engineers & Chief Draftsmen
VESSEL OPERATING COMPANIES. OCEAN INLAND/OFFSHORE. PORT
AUTHORITIES. OWNERS. AGENTS & BROKERS:
Companies. Presidents Vice-Presidents Secretaries Treasurers General Managers Purchasing
Agents. Passenger & Freight Agents Marine Superintendents Port Captains Port Engineers Port
Stewards
PROFESSIONAL MEN:
Naval Architects & Marine Engineers
BUYING
POWER
READERS 4,414 Tuss I
THAN 78 5,708 4,624
DOWN 46°o LESS
THAN 78
BUYING POWER TOTAL | 4,746
DOWN 21% LESS THAN 78 ^
FREE COPIES TO DIRECTORY NAMES-
No. 2 mails thousands of free copies, every issue, to names taken from directories of people who have not requested the magazine. •
TOTAL BUYERS
ME/L 5,105
SUBSCRIPTIONS
FOR MORE MARINE SALES IN 82 ...ADVERTISE
ME/Log...65% BUYERS
BUYERS 14,746
NON-BUYERS 7,918
TOTAL CIRCULATION 22,664 Source MR— June 1981 circulation statement
ME/1— December 1980 circulation statement