Page 9: of Maritime Reporter Magazine (January 15, 1986)

WORLD'S LARGEST

CIRCULATION TO BUYERS 1985—MARITIME REPORTER'S total circulation increased to 24,305 including a record 21,609 Buying

Influence Readers.

COMPARE CIRCULATION TO BUYERS

MARITIME

REPORTER

ME/Log , —

BUYERS I 21,609 89% 15,107 60%

NON-BUYERS 4 2,696

AND W 11%

UNIDENTIFIABLE

MIXED GROUPS

Total Requested 24 305

Circulation 10,028 40%

WATERWAYS THE

JOURNAL WORKBOAT 347 2% 4,526 65.8% 22,745 6,873 9,985

Unrequested free copies 0 2,390 0 3,046

WORKBOAT does not report titles of all readers. Presidents, Vice Presidents, Treasurers,

Purchasing Agents, etc. Impossible to identify number of buyers reached.

Circulation audit bureaus do not identify buyers.

Identification of BUYERS is based on a 1984 survey, commissioned by

MARITIME REPORTER, of over 1,000 marine sales managers who iden- tified true buyers as shoreside management, design and purchasing peo- ple in vessel operations, shipbuilding and design (naval architects). Signed and dated replies on file at MARITIME REPORTER.

RECORD SALES LEADS

FOR ADVERTISERS

MARITIME REPORTER produces more and better sales leads than any other marine magazine... two times and three times more than the number 2 magazine.

Each figure listed represents inquiries produced for an individual advertiser by MARITIME REPORTER in one year or less.

PAINT CORROSION

CONTROL 1,033 714 655

SHIPBUILDING/REPAIR 2,147 613 570

DECK MACHINERY/

CARGO HANDLING DIESEL ENGINES 545 1,533 415 1,352 477 1,168

NAVIGATION & OILY WATER

COMMUNICATIONS SEPARATORS 773 936 663 751 623 459

THE ADVERTISING LEADER

In 1984, and for years, more media buyers placed more pages of advertising, for a larger number of advertisers, in MARITIME REPORTER than in No.2 ME/Log.

COMPARE 1984 ADVERTISING

Display ad pages

Total ad pages

Note—shows only magazine advertising 13

ME/Log issues—24

MR issues... no catalogs, buyers guides, etc. Ad pages reported in 7"x10" units for comparison.

MR

No. of advertisers 686

ME/Log

No. of advertisers 553

NUMBER 1

THE WORLD'S

MOST SUCCESSFUL

MARINE

MAGAZINE

By their actions, the most important people in the marine industry —the readers and the advertisers — have voted MARITIME REPORTER NUMBER ONE. • WORLD'S LARGEST TOTAL

REQUESTED CIRCULATION • LARGEST TOTAL US. CIRCULATION • THOUSANDS MORE BUYING

INFLUENCE READERS • LARGEST NUMBER OF ADVERTISERS • LARGEST NUMBER OF AD PAGES

BEST RESULTS—LARGEST NUMBER OF

INQUIRIES FOR ADVERTISERS 118 East 25th Street

New York, New York 10010 212-477-6700

MARITIME

REPORTER

AND

ENGINEERING NEWS

OVERUSING SALES FORCE FOR '86

January 15, 1986 11