Page 9: of Maritime Reporter Magazine (January 15, 1986)
CIRCULATION TO BUYERS 1985—MARITIME REPORTER'S total circulation increased to 24,305 including a record 21,609 Buying
COMPARE CIRCULATION TO BUYERS
ME/Log , —
BUYERS I 21,609 89% 15,107 60%
NON-BUYERS 4 2,696
AND W 11%
Total Requested 24 305
Circulation 10,028 40%
JOURNAL WORKBOAT 347 2% 4,526 65.8% 22,745 6,873 9,985
Unrequested free copies 0 2,390 0 3,046
WORKBOAT does not report titles of all readers. Presidents, Vice Presidents, Treasurers,
Purchasing Agents, etc. Impossible to identify number of buyers reached.
Circulation audit bureaus do not identify buyers.
Identification of BUYERS is based on a 1984 survey, commissioned by
MARITIME REPORTER, of over 1,000 marine sales managers who iden- tified true buyers as shoreside management, design and purchasing peo- ple in vessel operations, shipbuilding and design (naval architects). Signed and dated replies on file at MARITIME REPORTER.
RECORD SALES LEADS
MARITIME REPORTER produces more and better sales leads than any other marine magazine... two times and three times more than the number 2 magazine.
Each figure listed represents inquiries produced for an individual advertiser by MARITIME REPORTER in one year or less.
CONTROL 1,033 714 655
SHIPBUILDING/REPAIR 2,147 613 570
CARGO HANDLING DIESEL ENGINES 545 1,533 415 1,352 477 1,168
NAVIGATION & OILY WATER
COMMUNICATIONS SEPARATORS 773 936 663 751 623 459
THE ADVERTISING LEADER
In 1984, and for years, more media buyers placed more pages of advertising, for a larger number of advertisers, in MARITIME REPORTER than in No.2 ME/Log.
COMPARE 1984 ADVERTISING
Display ad pages
Total ad pages
Note—shows only magazine advertising 13
MR issues... no catalogs, buyers guides, etc. Ad pages reported in 7"x10" units for comparison.
No. of advertisers 686
No. of advertisers 553
By their actions, the most important people in the marine industry —the readers and the advertisers — have voted MARITIME REPORTER NUMBER ONE. • WORLD'S LARGEST TOTAL
REQUESTED CIRCULATION • LARGEST TOTAL US. CIRCULATION • THOUSANDS MORE BUYING
INFLUENCE READERS • LARGEST NUMBER OF ADVERTISERS • LARGEST NUMBER OF AD PAGES
BEST RESULTS—LARGEST NUMBER OF
INQUIRIES FOR ADVERTISERS 118 East 25th Street
New York, New York 10010 212-477-6700
OVERUSING SALES FORCE FOR '86
January 15, 1986 11