Page 3rd Cover: of Maritime Reporter Magazine (December 1987)

A Seatrade Conference and Exhibition

FONTAINEBLEAU HILTON, MIAMI BEACH, FLORIDA, US FEBRUARY 23-25 1988

THE ANNUAL FORUM FOR THE INTERNATIONAL CRUISE SHIPPING INDUSTRY

THE CONFERENCE

TUESDAY, FEBRUARY 23

Delegate registration and collection of conference documentation. An opportunity to visit the Seatrade Cruise Exhibition which opens at 3.00 p.m. Cocktail Reception: 6.00 p.m.-7.30 p.m.

WEDNESDAY, FEBRUARY 24

Morning:

Introductory address:

A Kirk Lanterman,

President, Holland America

Line — Westours, Inc, and

Chairman, Cruise Lines

International Association

Towards the 1990s

Shipbuilding and design

Kai Levander, Manager,

Research and Development,

Wartsila Helsinki Shipyard

Cruise ships and hotels

Speaker to be announced

Open period for visit to the

Cruise Shipping Exhibition

Supply and demand

Dan White, Transportation

Analyst, County Securities

Ltd, London

The yard perspective

Jean-Francois Cristau,

Barry Rogliano Salles, Paris

Panelist:

Knut Kloster Sr., President,

Kloster Group

Moderator:

Christopher Hayman,

Publisher, Seatrade

Luncheon address:

Carmen J Lunetta, Port

Director, Port of Miami

Afternoon

Marketing workshop

The afternoon session will take the form of a panel discussion on strategies for the effective marketing of the cruise product.

Introduction:

Robert H Dickinson, Senior

Vice President, Sales and

Marketing, Carnival Cruise

Lines

Packaging the product:

Bruce Nierenberg,

Executive Vice President,

Premier Cruise Lines

The medium and the message:

Speaker to be announced

The distribution system:

Jay Silberman, President, and Debbie Adams, Vice

President, National

Association of Cruise Only

Agencies (NACOA)

What the passenger actually wants:

Jay L Lewis, President, and

Dr Dan Sarel, Director,

Market Scope, Inc.

Panelist:

Jim Godsman, President,

Cruise Lines International

Association

During the afternoon session there will be an open period to enable delegates to visit the

Cruise Shipping Exhibition

Reception and Dinner hosted by the Port of

Miami.

THURSDAY, FEBRUARY 25

Morning

Raising Equity

Public Offerings

Peter Wexler, Vice

President, Transportation

Group, Salomon Brothers Inc

The commercial banks' role

Speaker to be announced

Open period for visit to the

Cruise Shipping Exhibition

Choosing a register and a crew

Speaker to be announced

Insurance

Speaker to be announced

Maximizing on board revenues

Speaker to be announced.

Afternoon

Destinations and Ports

Introduction:

Andreas Potamianos,

President, Epirotiki Lines SA and President, Union of Greek

Passenger Ship Owners

China and the Far East

Michael Lewis, Deputy

Managing Director, The

China Navigation Company

Limited, Hong Kong

Europe's cruise market

Alf P Pollak, Managing

Director, Seetours

International GmbH.

Frankfurt, W Germany

Open period for visit to the

Cruise Shipping Exhibition

The Caribbean theatre

Ferdie R. Martin, Director,

Cruise Division, Jamaica

Tourist Board

The air connection

Speaker to be announced

Panelists:

Howard A. Fine

Vice Chairman,

Costa International B.V.

Ken Page, Director,

Passenger Shipping

Association, London

Cocktail reception hosted bv Portland Ship Repair

Yard

FRIDAY, FEBRUARY 26:

Visit to the Port of Miami.

This program may be subject to alteration

Conference Fee: US$525 per delegate. Fee includes conference documentation, lunches, refreshments, an evening reception on February 23, a copy of the latest issues of Seatrade Week and Seatrade Business Review, and a transcript of the conference proceedings. —— , r 0f exhibition event the Cruise Shipping services a Cocktail reckon will be free to conference aoc-—-g ^ follovnng tha^thenexhibition. d in the cruise visit ^amj_based coinpa^^^^^ gg Exhibition- industry wVU be invited to bring their operations am d technical

Major person • the Cruise -nel to visit the ^ __ To book your place contact: The Conference and Exhibition Manager

Seatrade North America Inc Suite 1805 40 Rector Street, New York, NY10006, USA

Telephone: (212) 393 1000/1004

Telex: 233629 SEA UR Fax: (212) 6085874