Page 8: of Maritime Reporter Magazine (January 1988)

CRUISE SHIPPING 88

Miami Beach, Fla., February 23-25

Seatrade's fourth annual cruise shipping conference and exhibition,

Cruise Shipping 88, will be held at the Fontainebleau Hilton in Miami,

Fla., February 23-25.

Last year, Cruise Shipping 87 was also held at the Fontainebleau Hil- ton, drawing more than 30 marine industry-related exhibitors and over 300 attendees.

At this year's conference and ex- hibition, Seatrade officials expect even more attendees, and already more than 40 exhibitors have been registered for the event.

The principal theme of Cruise

Shipping 88 will be the shape of the cruise industry as it moves into the 1990s. The conference will feature a number of expert speakers who will discuss how and where the next gen- eration of cruise ships will be de- signed, built, financed and posi- tioned in the marketplace, in order to broaden the appeal of the cruise product.

Delegate registration and collec- tion of conference documentation will take place on Tuesday, Febru- ary 23. Additionally, visitors will be able to view the Seatrade Cruise

Exhibition after 3 p.m. A cocktail party reception will be held later that evening between 6 and 7:30 p.m.

During the next two days, Wed- nesday, February 24, and Thursday,

February 25, industry experts and executives will discuss important is- sues facing the cruise industry.

A special visit to the Port of

Miami has been scheduled for Fri- day, February 26.

For further information on at- tending, or exhibiting at the Sea- trade Cruise Shipping 88 conference and exhibition, contact: Lenore

Cox, Seatrade North America, Inc.,

Suite 1805, 40 Rector Street, New

York, N.Y. 10006; telephone: (212) 393-1000/1004; telex: 233629 SEA

UR; or fax: (212) 608-5874.

CONFERENCE PROGRAM

Tuesday, February 23

Delegate registration and collection of conference documentation. 3 p.m.—Seatrade Cruise Exhibition opens. 6-7:30 p.m.-—Seatrade cocktail party re- ception.

Wednesday, February 24

Morning Session

Introductory address: A. Kirk Lanterman, president, Holland America Line-Westours.

Inc. and chairman, Cruise Lines Internation- al Association. "Towards the 1990s—Shipbuilding and De- sign," by Kai Levander, manager, research and development, WSrtsila Helsinki Ship- yard.

Shipbuilders and naval architects around the world are coming up with a wide range of new design concepts for cruise vessels.

What will be the shape of ships to come?

Left, The Fontainebleau Hilton, Miami, Flori- da "Cruise Ships and Hotels," speaker to be announced.

What can the cruise industry learn from the hotelier in terms of operations and product development in such areas as con- ventions and incentives?

Session break: Open period for visit to

Cruise Shipping exhibition.

Supply and Demand," by Dan White, trans- portation analyst. County Securities, Ltd.

As the newbuilding boom continues, it is necessary to take regular readings on the barometer measuring the forward supply of berths versus demand outlook. "The Yard Perspective," by Jean-Francois

Cristau, Barry Rogliano Salles

Shipyards in Europe have benefited from the strong demand for cruise ships. Will the traditional cruise shipbuilders face competi- tion from outside Europe, for example from

Japan?

Panelist: Knut Kloster, Sr., president, Klos- ter Group.

Moderator: Christopher Hayman, Publish- er, Seatrade.

Luncheon address: Carmen J. Lunetta, port director, Port of Miami.

Afternoon Session "Marketing Workshop"

The afternoon session will take the form of a panel discussion on the strategies for the effective marketing of the cruise prod- uct.

Introduction: Robert H. Dickinson, senior vice president, sales and marketing, Carni- val Cruise Lines. "Packaging the Product." by Bruce Nieren- berg, executive vice president, Premier

Cruise Lines. "The Medium and the Message." speaker to be announced. "The Distribution System," by Jay Silber- man, president and Debbie Adams, vice president, National Association of Cruise

Only Agencies (NACOA). "What the Passenger Actually Wants," by

Jay L. Lewis, president and Dr. Dan Sarel, director, Market Scope, Inc.

Panelist: Jim Godsman, president, Cruise

Lines International Association.

During the afternoon session there will be an open period to enable delegates to visit the Cruise Shipping exhibition.

Reception and Dinner hosted by the Port of

Miami.

Thursday, February 25

Morning Session "Raising Equity—Public Offerings," by Pet- er Wexler, vice president, transportation group, Saloman Brothers Inc.

The initial public offering in the equity markets as a means of raising money for cruise lines. "The Commercial Banks' Role," speaker to be announced from Citibank.

A banker's view of ship finance for the cruise ship market. "Choosing a Register and a Crew," speaker to be announced.

The trend towards reflagging out of the traditional European ship registers contin- ues in the cruise industry. Crewing is a vital issue for cruise lines, as a major factor in operating costs and because of its rele- vance to passenger relations. "Insurance," speaker to be announced.

The special insurance needs of the cruise industry, and the role of the P&l clubs. "Maximizing Onboard Revenues," speaker to be announced.

A host of new ideas are now available both to improve the range of facilities for passen- gers and to increase onboard revenues.

What are the likely directions of the fu- ture?

Marketing," by Stan Buchin, senior vice president and director, marketing manage- ment group, Temple, Barker & Sloane.

Afternoon Session "Destinations and Ports"

Introduction: Andreas Potamianos, presi- dent, Epirotiki Lines SA and president,

Union of Greek Passenger Shipowners. "China and the Far East," by Michael Lewis, deputy managing director, the China Navi- gation Company Limited, Hong Kong.

The Far East is one of the growth areas for cruise, both as a destination and ulti- mately as a source of passengers. "Europe's Cruise Market," by Alf P. Pollak, managing director, Seetours International

GmbH

A leading European tour operator gives his views on ship charters and the demand for cruise products in Europe. 10 Maritime Reporter/Engineering News