Page 11: of Maritime Reporter Magazine (February 1994)

) There are undeniable advantages to focusing on one lling—and one thing only. Take our competitors. Let's start /ith the big ones. You'll see they're all in a lot of different iusinesses.

Businesses like inventing new space elescopes, maybe missiles, or, yes, even sfrigerators. Businesses that, though bey do develop one's engineer- ig prowess, have very ittle to do with larine GPS.

At Trimble, GPS ; all we do. It's where we our our R&D efforts—more tian two million man-hours to ate. We've focused our entire ompany on inventing cutting- dge GPS solutions.

If we're to be honest about it, we ot a head start on our competitors. We ^ere dedicated to GPS long before it was ven a buzzword, let alone the most precise 'ay to navigate through inland waterways, 3cky coastlines, and high seas.

This head start enabled us to bring to larket the world's first commercial GPS product 1 1984. And in 1985, the world's first marine navigation system, ind in 1989, the world's first large fiat-screen display and GPS /stem in one—complete with NOAA charts. Then in 1990, the world's first totally integrated GPS receiver and antenna system,

Lcutis, and then in 1992, our popular hand-held Ensign.

All of which is a long-winded way of saying we're rather xated on building the most innovative, most accurate, and most ependable GPS solutions around.

Circle 252 on Reader 2) With performance this good, you might think we owned the Whole damn GPS Satellite network. Here's a true story: Last month, we were out testing some of our new differential products with customers. First, we used one of our differential receivers to prove we can pinpoint any buoy, dock, or isthmus within ten meters—anywhere in the world. Then we showed how Trimble can get a lock on your location within seconds. And then we demonstrated just how true our readings are, even when you radically change your speed.

One customer, comparing that performance with our competitors, said, "Well, it's not fair—you own the whole ^^^^^^^^^^^^^^ GPS satellite system." Of course, we wish we did. But we have to admit t. The fact is that all GPS te data is free for the tak- ing. It's just that not all GPS products are created equal.

More than anything else, your accuracy and perform- ance is determined by one thing—whose product you buy. 3) Now about that gossip about new products from Trimble.

Which brings us to the thing you're probably most interested in—the rumors. Yes, the rumors are true. Trimble just introduced a new family of products that are the best we've ever built. For a brochure, give us a call at 1-800-827-2424. _

Trimble

The header in GPS Solutions

Marine Products 9020-II Capital of Texas Hwy. North, Suite 400

Austin, TX 78759 1-800-827-2424 512-873-9100

FAX: 512-345-9509

Trimble Europe +44 256-760150

Trimble Singapore +65 738-6549

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