Page 11: of Maritime Reporter Magazine (April 1994)

) There are undeniable advantages to focusing on one tling—and one thing only. Take our competitors. Let's start vith the big ones. You'll see they're all in a lot of different >usinesses.

Businesses like inventing new space elescopes, maybe missiles, or, yes, even efrigerators. Businesses that, though hey do develop one's engineer ng prowess, have very ittle to do with narine GPS.

At Trimble, GPS s all we do. It's where we

Dour our R&D efforts—more :han two million man-hours to date. We've focused our entire :ompany on inventing cutting- sdge GPS solutions.

If we're to be honest about it, we got a head start on our competitors. We were dedicated to GPS long before it was even a buzzword, let alone the most precise way to navigate through inland waterways, rocky coastlines, and high seas.

This head start enabled us to bring to market the world's first commercial GPS product in 1984. And in 1985, the world's first marine navigation system.

And in 1989, the world's first large flat-screen display and GPS system in one—complete with NOAA charts. Then in 1990, the world's first totally integrated GPS receiver and antenna system,

Acutis, and then in 1992, our popular hand-held Ensign.

All of which is a long-winded way of saying we're rather fixated on building the most innovative, most accurate, and most dependable GPS solutions around. 2) With performance this good, you might think we owned the Whole damn GPS Satellite network. Here's a true story: Last month, we were out testing some of our new differential products with customers. First, we used one of our differential receivers to prove we can pinpoint any buoy, dock, or isthmus within ten meters—anywhere in the world. Then we showed how Trimble can get a lock on your location within seconds. And then we demonstrated just how true our readings are, even when you radically change your speed.

One customer, comparing that performance with our competitors, said, "Well, it's not fair—you own the whole

GPS satellite system." Of course, we wish we did. But we have to admit we don't. The fact is that all GPS satellite data is free for the tak- ing. It's just that not all GPS products are created equal.

More than anything else, your accuracy and perform- ance is determined by one thing—whose product you buy. 3) Now about that gossip about new products from Trimble.

Which brings us to the thing you're probably most interested in—the rumors. Yes, the rumors are true. Trimble just introduced a new family of products that are the best we've ever built. For a brochure, give us a call at 1-800-827-2424

Trimble

The header in GPS Solutions

Marine Products 9020-II Capital of Texas Hwy. North, Suite 400

Austin, TX 78759 1-800-827-2424 512-873-9100

FAX: 512-345-9509

Trimble Europe +44 256-760150

Trimble Singapore +65 738-6549

Circle 300 on Reader Service Card i