Page 50: of Maritime Reporter Magazine (April 1994)

DID YOU KNOW? • The riverboat casino market will grow to be twice as big as originally anticipated. Riverboat revenues, whicn exceeded $1 billion in 1992, could quadruple by 2002. By that year, as many as 19 states are expected to have legalized riverboat casinos. • U.S. casino revenues will double by the next decade. • Following Louisiana's lead in New Orleans, additional states will legalize land based casinos, as many as six by 1997, and 13 states by 2002.

The previous projections are contained in a recent "Survey of U.S. Casino

Entertainment" conducted by Harrah's. The above predictions are Harrah's "conservative" projections based on the current pace of casino legalization in the

U.S.

In its survey of gaming habits, Harrah's also found: • The percent of U.S. households that gambled in a casino within the lastyear was 27%, or 28 million households in 1993 (up from 22% and 23 million households in 1991). • The 10 states generating the most household visits to U.S. casinos in 1993 were:

California, New York, Pennsylvania, New Jersey, Minnesota, Wisconsin, Illinois,

Florida, Colorado and Nevada. • There are differences between casino players who visit new casino destina- tions—riverboats, Indian Reservation casinos and low-stakes casinos—and those who visit traditional casino destinations—Atlantic City, Lake Tahoe, Las Vegas,

Laughlin and Reno, Nev. New casino destination players are more likely to be female, are younger, and have slightly lower household incomes and are less likely to be white collar workers. However, both traditional casino and new casino players are more affluent than the U.S. population average.

The majority of the findings in the Harrah's survey are based on a survey questionnaire developed by tne Home Testing Institute and mailed to a panel of 100,000 U.S. households in 1993. A nationally representative sam pie of 18,600 casino players from a total of 69,250 respondents was identified from those mailings. The error margin for the survey was +/- 1 %.

Cummins Mid-South:

They've Got The Power

Directions In Design: Providing Creative

Designs To Maximize Profits

Cummins Mid-South Inc., is the

Cummins Diesel engine and Onan generator distributor for Louisiana,

Arkansas, Mississippi and West

Tennessee. Its corporate headquar- ters is in Memphis, Tenn., while its marine division is located in New

Orleans, La. Marine sales were at an all-time high for Cummins Mid-

South in 1993. They were report- edly the number one marine dis- tributor for Cummins Engine Co.

Inc. in North America. A major con- tributor to the upturn in marine sales over the past year has been the riverboat gaming market. Cummins

Mid-South has sold and delivered five riverboat gaming packages to date: • Players Riverboat Casino II in

Lake Charles, La. built by Leevac

Shipyard Inc. and operated by Play- ers Inc. • Columbia Sussex, Mo., built by

Leevac Shipyard. • A vessel for Becker Gaming, Mis- souri, built by Leevac Shipyard. • Queen of New Orleans in New

Orleans, La. built by Trinity Ma- rine, operated by Hilton Hotels/ New

Orleans Paddlewheels. • Queen of Kansas City in Kansas

City, Mo., built by Trinity Marine

Inc., and operated by Hilton Hotels/

New Orleans Paddlewheels.

All of the above vessels were de- signed by Rodney E. Lay & Associ- ates of Jacksonville, Fla. Cummins

Mid-South Inc. prides itself on its on-time deliveries and its profes- sional sales and installation sup- port. Their packages are customer- tailored, CAD/CAM-designed to of- fer minimum installation problems with a full USCG-approved pack- age. Cummins Marine Engines have been purchased on 14 riverboat gam- ing vessels, as well as thousands of other commercial vessels. Cummins

Engine Co. is a $4 billion company and is the world's largest distribu- tor of diesel engines above 200 hp.

Visit Cummins Mid-South at

Booth 1024.

Cummins Mid-South Inc. is ready to discuss your casino power re- quirements. For more information on Cummins Mid-South,

Circle 183 on Reader Service Card

Specializing in turnkey interior design and procurement, Directions

In Design, Inc. (DID), founded in 1975, has years of diverse experi- ence in hospitality and marine projects. Its base is built on exten- sive repeat business and a strong client referral network. VPJeanine

Bequette says client communica- tion and rapport is all-important.

As DID has grown, it has consis- tently earned awards for excellence.

DID has accepted challenges rang- ing from extensive renovations to complex new construction. Its ex- perience extends from hospitality facilities of all types to casino gam- ing facilities. DID believes enter- tainment environments should of- fer a touch of fantasy and "the un- usual."

Creative interior architecture, theme and custom design elements that set the tone for fun and enjoy- ment are the elements the design- ers at DID incorporate in every as- signment. DID President Jane

Ganz enjoys the design of custom focal points to enforce and create theme and the design of highly vis- ible custom signage that plays such a part in exciting visitors. Large and small projects require interaction with architects, engineers, contrac- tors, shipyards and joiner contrac- tors in a team capacity. Just re- cently, Ms. Bequette's request to a manufacturer served as the impetus for the discovery of a new technique to apply color and patterns to metal panels, with exciting possibilities for wall and bulkhead systems in casino vessels. Sharon May-Zinser, VP of sales and marketing, reports in- formation requests from prospective clients around the world have in- creased sharply. DID plans to con- tinue "listening to clients describe their market," and is equipped to translate this information into three- dimensional casinos, marine and hospitality interiors. Ms. May-

Zinser adds, "Seeing each assign- ment through the eyes of the client is indeed the goal when working on any design assignment." Stop and see DID at booth 530. For more information on DID,

Circle 184 on Reader Service Card

IGBE SEMINAR PROGRAM

Tuesday, April 26 7:45 a.m.

Keynote Address 9:15- 10:15 a.m. 101: Managing For Marketing Profitability 102: Investment Opportunities In Gaming 103: Indian Gaming: Where The Revenues

Go 104: Creating An Outstanding Customer

Service Team 105: Political Threats To The Gaming Indus- try 106: The Role Of Gaming Properties In The

Regulation Of Gaming: Yesterday, Today

And Tomorrow 107: An Approach To Security System De- sign 10:30- 11:30 a.m. 201: New Casino Operations: Strategies

For A Successful Venture 202: Starting Up Your Direct Mail Market- ing Program: The Right Way 203: Slot Information Systems 204: Marketing The Indian Casino And

Staying Competitive 205: Recent Legal Developments In The

Gaming Industry 206: Reducing Your Gaming Taxes 207: The Key To Riverboat/Dockside Start- ups

Wednesday, April 27 8:00 - 9:00 a.m. 301: Trends & Challenges In The Casino

Market Place 302: Marketing: If It Ain't Broke—Break Itl 303: Cruise Ship Gaming: Building On A

Successful Market 304: Training And Education In Indian

Gaming 305: Economic Implications Of The Prolif- eration Of Casino Gaming In America 306: Problem Gambling: Your Employees'

Best Kept Secret 307: Expanding Your Gaming Operations

Into New Jurisdictions 9:15 - 10:15 a.m. 401: Emerging Gaming Jurisdictions: After

The Dust Settles 402: Learn How Touch Screen Games Can

Provide More Revenue For Your Casino 403: Event Marketing For Casino Properties 404: The Mirage: High-Tech, High-Touch 405: Is The IRS Knocking On Your Door? 406: The Magic Of Coin In/Coin Out 407: Attracting The Non-Traditional Gam- bler 10:30- 11:30 a.m. 501: Dealing With The Media: How To

Make It Work For You 502: Scams, Swindlers And Cheats: How

To Spot Them Before They Hurt Your Bottom

Line 503: Marketing Casinos...Beyond Comps,

Families & Theme Parks 504: Licensing Made Easy 505: New Games And Wagers In Casinos 506: Power Techniques For Casinos Who

Want To Grow Their Customer Base 507: Casino Data Systems: Real Time Moni- toring 52 Circle 282 on Reader Service Card Maritime Reporter/Engineering News