Page 32: of Maritime Reporter Magazine (July 1994)

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BRUNVOLL ARE PRODUCERS OF

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LOW NOISE THRUSTERS and some look for more luxury. Thos who don't provide either may b missing out on a segment of thi market.

The biggest ship presently on or der is the Princess Cruises vessel t( be built by Fincantieri of Italy, i ship of futuristic design which wil carry 2,600 passengers. At the time of the ship's announcement in earlj

April 1994, Princess President Pe- ter Ratcliffe said, "The additional tonnage will enable us to make the new ship unique. We're creating an entirely new cruising experience by offering an unprecedented number of passenger options."

The cruising experience seems to be entirely the point. Lines are offering customers different options, thus capturing sub-markets within the aggregate cruise market. The large ships seem to be coalescing into one market segment—one that, as of now, is increasingly popular. "Different vessels are built for different kinds of cruising," said Mr.

Wallack, with different levels of luxury and itinerary lengths. That's why more-than-adequate levels of luxury aboard Celebrity's Horizon "You want to be able to project what people want

Ships have a long lifespan — and you have to consider today's passenger, and passengers ten to fifteen years from now." _ . Circle 249 on Reader Service Card 34 and Zenith, which are in the 40,000- gt range, are being topped with the line's new 70,000-gt Century series of vessels — the first of which is scheduled for a Christmas 1995 in- augural cruise from New York.

The Princess vessel will offer such attractions as a virtual reality the- ater and other interactive technol- ogy — technology Norwegian's Ms.

Johnson also sees playing a role in cruising's future. Mr. Wallack said he sees such things becoming part of the vacation experience as well. "We're building some of that into our new vessels," he said. But he said it will be there to support the vacation, not take it over, emphasizing the meals, sights and lifestyle cruises offer. "It will be part of the mix, and an interesting part, but not the only thing," he said. "We don't want our passengers locked in dark rooms, pressing buttons."

But if Norwegian implements such technology, it will most likely not be on a newbuilding megavessel, according to Ms. Johnson. She is confident that the next generation of Norwegian's ships will be of mod- erate size, in the 1,600- to 1,800- passenger range. "The Dreamward (Continued on page 59)

Maritime Reporter/Engineering News pushing the marble forward."

Next Generation Cruise Ships "Ships are obviously getting larger," said RCCL's Mr.Fain. "The

Sovereign ships have inaugurated the age of the megavessel." Sover- eign of the Seas is an 880-ft. (268-m) vessel delivered to RCCL by long- time collaborator with RCCL on its fleet needs, Chantiers de l'Atlantique, France, in 1987. It was followed by Monarch of the Seas and Majesty of the Seas, also from

Chantiers, which share a length with theSovereign and have even greater tonnage and passenger capacity — 73,941-gttoSovereign's 73,192. Mr.

Fain said larger vessels are more economically viable for the owner/ operator and more desirable for the customer. And any time you can please the customer and save the owner/operator money, said Mr.

Fain, "you've got a winner." But he did say he couldn't see ships getting much bigger than the ones cur- rently being built.

Mr. Wallacksaid two issues have affected the size of ships: the eco- nomic one Mr. Fain mentioned, and those heightened passenger ex- pectations. Bigger cabins as well as a higher level of onboard service and activities — which requires more space to work with — have contributed to increasing ships' sizes. As Mr. Wallack said, some look for Las Vegas in a cruise line,

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