Page 23: of Maritime Reporter Magazine (September 1996)

duplex High Speed Data (HSD) capability.

To complete the communications link from ships to home offices,

Mackay offers global satellite air- time. The addition of air-time to the company's current offering of traffic accounting services consoli- dates satellite billing tasks by tracking all satellite transmis- sions (Inmarsat A,B,M,C and

AMSC calls). Shipping companies can facilitate their information more efficiently with Mackay sup- plying accurate billing informa- tion and detailed cost analysis.

Offering the complete satellite communications solution enables

Mackay to ease customers transi- tions when upgrading from analog to digital technology.

Mackay President and COO

Francis Neary is aggressively positioning the company to be at the forefront of marine communi- cations at the start of the 21st cen- tury. Mr. Neary's philosophy is simple: "I believe that the suc- cessful supplier will know how to mesh all its customers' needs into a turnkey offering that includes hardware, software, air-time, billing and maintenance services available worldwide."

Because the demand for reliable communications and instrumenta- tion equipment has become more important to commercial shipping companies, the need to keep it functioning is vital. In order to sustain equipment in the rugged maritime environment, Mackay backs up its communications and navigation systems by a compre- hensive U.S.-based service organi- zation. Several levels of mainte- nance plans provide customers with a well-trained maintenance and support staff. This service is designed to minimize downtime and maximize safety. In order to reduce the amount of time and cost associated with out-of-service ships, Mackay coordinates its ser- vice schedule so that its allocation of time does not delay any sched- uled departures.

In its ability to meet customer needs at multiple levels, Mackay delivers global support for floating offices. As the maritime industry seeks providers who can deliver to their outsourcing needs, Mackay will aggressively provide the com- plete communications and service solutions required to keep these floating offices working efficiently and cost effectively. Mackay has charted its course to support cus- tomers who must adapt to remain

September, 1996 competitive in the worldwide ship- ping market.

The History of Mackay

Communications

Mackay Communications' role in the development of maritime com- munications began with a need to lower transatlantic cable commu- nication prices. In 1884, John

Mackay and James Bennett, owner of The New York Herald, established the Commercial Cable

Company and constructed two transatlantic cables with a rate of 50 cents per word compared to the high, current five dollars per word.

Mr. Mackay then decided to enter the land-line telegraph business and beginning in 1885 he created the second largest (next to Western

Union) telegraph company in the world, Postal Telegraph Company.

The experimentation in radio at

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