Page 6: of Maritime Reporter Magazine (March 1998)

International

Representatives

W if

EDITOR'S NOTE

Making it safe and simple n appropriate summation for the March edition /l\\ comes from a quote by Albert Einstein: ^'Everything should be made as simple as possi- ble...but not simpler!" The Finnish Maritime Administration offered me the opportunity to sail aboard the Finnish ice- breaker Fennica for a night. Fennica, which has been consid- ered a technological wonder since it came into service in 1993, was chosen to play a major role in the ECHO Project, a program aiming to develop and set the world standard for ECDIS aboard merchant vessels. An international team has labored for the last 23 months, preparing the system for commercial viability, while readying it for final standards approval regarding data sharing and transmission within the sys- tem, and ultimately type approval of equipment, expected in the spring and autumn respectively.

The ECHO Project is pure in theory (at least as pure as any project can be that combines research and development with commercial prospects) in that its driving force has been, and remains, safety at sea. The point of the ECHO Project is not to simply prove that it can be developed, but that it can be developed and implement- ed aboard ships efficiently and cost effectively, with immediate benefits to owner/operators in terms of both safety and profits.

While the notion of safety at sea is simple, the actual implementation of a mod- ern-day solution requires a system which combines ease-of-use backed by the latest in sophisticated, easily updatable technology. An update on the ECHO Project, as well as some thoughts following a night spent icebreaking near the Arctic Circle, begins on page 19.

The creation of Disney cruise ships Magic and Wonder — also profiled in this edi- tion — provide a reiteration of this column's opening quote. Disney is well-known worldwide for its highly creative land-based entertainment properties. Interestingly, the company tends to avoid playing the role of guinea pig for new technology; pre- ferring to incorporate proven methods to deliver its entertainment, and the Disney cruise ships from Italy's Fincantieri are no different in the matter of offering proven technology. Where these ships perhaps depart from their contemporaries is in the extraordinarily high involvement of individuals and organizations from outside of the maritime realm, providing a multitude of talent and creative spins to Disney's themes. While the general arrangements were created, tested and re-tested by some of the marine industry's top talent, Disney enlisted the services of maritime unknowns such as New York City-based Rockwell Group to fulfill the creative needs of parts of the ship. For more details, please refer to page 38.

INTERNATIONAL OPERATIONS

CHARLES E. KEIL, Vice President 4400 N. Federal Highway, Ste. 210-06, Boca Raton, FL 33431

Telephone: +561-368-1021; Fax: +561-368-1161 24-hr Tel/Fax: +561-998-0313; Mobile Tel: +561-716-0338

Australia

ANNE MURRAY/YVONNE SANDFORD

World Media Network Pty. Ltd.

Suite 5, Level 1,89 York St., Sydney, NSW 2000

Australia

Tel: +61 2 9299 5677; Fax: +61 2 9299 6178

Argentina

R. LESLIE RAMSAY

Calle Pellegrini 173

Primer Piso, Departamento C 1009 Buenos Aires, Argentina

Tel: +54 1 394 8821; Fax: +54 1 326 4377

Benelux

PAULA TACQ

Maritime Media ML

Otweg 18 2771 VX Boskoop, Netherlands

Te: +31 172 230707; Fax: +31 172 230708

Brazil

JOSEDUARTE DOS SANTOS

Multipla Agencial Martima, Ltda.

Rua Carolino Rodrigues 28

Cuarto Andar, CEP-T1055-070

Santos, Sao Paulo, Brazi

Tel/Fax: +55 1 32 32 74 74

Central America

EDUARDO F. LOPEZ/LUIS A. SANCLEMENTE

Transmarine Media Service, P.O. Box 2071,

Panama 1, Panama

Tel: +507 264 8404/60; Fax: +507 223 8367

China

WANG ZE/XU XIAO FENG

Liaoning Foreign Trade Advertising Corp. 2 Zhongshan Square, Dalian, China 116002

Tel: +86 411 2801924; Fax: +86 411 2644606

Eastern Europe

IVAN BERENYI/OLGAIVANOVA

Pannonia Media Agency, 8630 Balatonboglar

Radnoti Miklos u.l 4, Hungary

Tel: +36 85 353 319; Fax: +36 85 353 442

Egypt

CAPTAIN TARIQ M. 0SMAN

Osman Marine Media Co.

Algamhoria St., P.O. Box 1248, Alkleej Bldg.,

Port Said, Egypt

Tel: +20 66 340988; Fax: +20 66 325705

France

DANIEL SOLNICA

Ediconsult Internazionale, 25 rue Saulnier 75009 Paris, France

Tel: +33 1 4246 9571; Fax: +33 1 4246 8508

Germany/Switzerland

HANSJORG BRANS

Maritime Media

Freiherr v. Stein Str. 24, D-63303

Dreieich, Germany

Tel: +49 6103 697745; Fax: +49 6103 697743

Hong Kong/Taiwan

DENNIS L0/JIMME KWAN

Phantom International, Ltd.

Room 208, Seaview Centre 139 Hoi Bun Rd.,

Kowloon East, Hong Kong

Tel: +852 9179 9872; Fax: +852 2304 1232

Italy/Malta

VITTORIO NEGRONE

Ediconsult Internazionale

Piazza Fontane Marose, 3-16123 Genoa, Italy

Tel: +39 10 583684; Fax: +39 10 566578

Japan

AKIOISHII

Ace Media Service Inc. 12-6,4-chome, Nishiike

Adachi-ku, Tokyo 121, Japan

Tel: +81 3 5691 3335; Fax: + 81 3 5691 3336

Korea

JO, YOUNG SANG

Business Communications, Inc.

Kwangwhamun P.O. Box 1916, Seoul, Korea

Tel: +82 2 739 7840; Fax: +82 2 732 3662

Peru

WILLIAM FRY

Trahites y Despachos S.A.

Avenida Salaverry 3005, Lima 27, Peru

Tel:+51 1 264 3225; Fax:+51 1 264 1974

Portugal/Gibraltar

PAULO BREHM

AZ Publiciadade Lda., Rua Almirante Barroso, 52-1 D, P-1000 Lisbon, Portugal

Tel:+351 1 3142256; Fax: +351 1 3525157

Scandinavia

STEPHAN R.G. ORN/LEON SCHULZ

AB Stephen R.G. Orn, Box 184

S-271 24 Ystad, Sweden

Tel: +46 411-184 00; Fax: +46 411 105 31

Singapore

CATHERINE WONG

The Euro-Asia Link, 391 A Orchard Road #12-01

Ngee Ann City Tower A, Singapore 238873

Tel: +65 337 4658; Fax: +65 456 4610

South Africa

FINN KVAMSDAHL

Finn's Enterprises, Media Marketing Division

P.O. Box 99,2250,

Blinkpan, Republic of South Africa

Tel/Fax: +27 13 2963 023

South America/

Caribbean Basin

DELIO R. AL0NS0

Multilink International 115 Calabria Ave., Ste. 12

Coral Gables, Fla. 33134

Tel: +305-445-6423; Fax: +305-445-1483

Spain

JESUS MORAN

Via Exdusiuas S.L.

Modesto Lafuente, 4 28010, Madrid, Spain

Tel: +341 448 7622; Fax:+341 446 0198

Turkey/Cyprus

NIHAT BOYTUZUN/LALE ASMAZOGLU

Kamera Corp., Cumhurlyet Cod. 257/3,

Harblye 80230, Istanbul, Turkey

Tel: +90 212 248 48 64;

Fax: +90 212 230 36 97

United Kingdom

MICHAEL J. DAMSELL

Euromedia Ltd., P.O. Box 122,

Hayward's Heath,West Sussex

RH161YF, England

Tel: +44 1444 417360;

Fax:+44 1 1896 784089 78B Maritime Reporter/Engineering News