Page 6: of Maritime Reporter Magazine (September 1998)

International

Representatives

EDITOR'S NOTE

Coming Full Circle T he upcoming SMM '98 show in Hamburg — one of the world's most prestigious ship machinery exhibi- tions — is regularly a stage utilized by the world's maritime equipment manufacturers to launch new and improved products and systems. The landscape of SMM's 12 exhibition halls will likely directly reflect the trend of consolidation which continues to sweep every level of the maritime market, a trend which is leaving fewer but larger companies.

It can be counted on, however, that SMM will reprise its role as host to the latest technological developments, served up to the tens of thousands of buyers who meander the show floor in search of the latest products designed to save time and money.

While maritime technology is a recurring theme within the pages of MRJEN, perhaps it is an opportune time to address the topic of maritime technology, or more accurately, to discuss its role in the day-to-day workings of vessel builders and vessel owners. Technological development, in and of itself, will continue to amaze, challenge and entertain the general world populous. Individual developments designed to squeeze precious schedules and budgets have, do and will continue to create new markets, regardless of the industry. It is the integration and the strate- gic employment of these technologies, however, that will help a given company make the quantum leap from competitor to leader. This point is of particular importance given the number of mergers sweeping the industry.

As fleet sizes and shipyard capacities double, the logistics required to ensure a continuous, smooth operation triple. In this light, a good relationship between buyer and equipment supplier is especially critical. By nature of their expansions, marine equipment suppliers are today positioned not only as manufacturers, but the developers of "systems" and the implementor of "solutions." Marine buyers should, in turn, utilize a supplier's given wealth of information and experience for their own company's benefit.

Two good examples of new technological solutions are highlighted in this month's Marine Engineering section, which begins on page 74. The latest version of Catia, a ship design and production software system, promises to help ship designers and builders produce ships more efficiently and cost-effectively.

Similarly, the ARCO case study on page 75 illustrates that not all "technologi- cal" advances are necessarily computer or electronics specific. Arco, by replacing its tanker's wire rope with a new cordage solution, helped shave up to 60 percent off of docking time, while improving worker safety as well. The ARCO study is an exemplary example of how to implement new solutions, as it tested the new ropes on two of its tankers for two years before rolling it out fleet-wide.

INTERNATIONAL OPERATIONS

CHARLES E. KEIL, Vice President 4400 N. Federal Highway, Ste. 210-06, Boca Raton, FL 33431

Telephone: +561-368-1021; Fax: +561-368-1161 24-hr Tel/Fax: +561-998-0313; Mobile Tel: +561-716-0338

Australia

ANNE MURRAY/YVONNE SANDF0RD

World Media Network Pty. Ltd.

Suite 5, Level 1,89 York St., Sydney, NSW 2000

Australia

Tel: +61 2 9299 5677; Fax: +61 2 9299 6178

Argentina

R. LESLIE RAMSAY

Calle Pellegrini 173

Primer Piso, Departamento C 1009 Buenos Aires, Argentina

Tel: +54 1 394 8821; Fax: +54 1 326 4377

Benelux

PAULA TACQ

Maritime Media ML

Otweg 18 2771 VX Boskoop, Netherlands

Te: +31 172 230707; Fax:+31 172 230708

Brazil

JOSE DUARTE DOS SANTOS

Multipla Agenciol Martima, Ltda.

Rua Carolino Rodrigues 28

Cuarto Andor, CEP-11055-070

Santos, Sao Paulo, Brazil

Tel/Fax: +55 1 32 32 74 74

Central America

EDUARDO F. LOPEZ/LUIS A. SANCLEMENTE

Transmarine Media Service, P.O. Box 2071,

Panama 1, Panama

Tel: +507 264 8404/60; Fax: +507 223 8367

China

WANGZE/XU XIAO FENG

Liaoning Foreign Trade Advertising Corp. 2 Zhongshan Square, Dalian, China 116002

Tel: +86 411 2801924; Fax: +86 411 2644606

Eastern Europe

IVAN BERENYI/OLGAIVANOVA

Pannonia Medio Agency, 8630 Balatonboglar

Radnoti Miklos u.14, Hungary

Tel: +36 85 353 319; Fax: +36 85 353 442

Egypt

CAPTAIN TARIQ M. OSMAN

Osman Marine Media Co.

Algamhoria St., P.O. Box 1248, Alkleej Bldg.,

Port Said, Egypt

Tel: +20 66 340988; Fax: +20 66 325705

France

DANIEL SOLNICA

Ediconsult Internazionale, 25 rue Saulnier 75009 Paris, France

Tel: +33 1 4246 9571; Fax: +33 1 4246 8508

Germany/Switzerland

HANSJ0RG BRANS

Maritime Media

Freiherr v. Stein Str. 24, D-63303

Dreieich, Germany

Tel: +49 6103 697745; Fax: +49 6103 697743

Hong Kong/Taiwan

DENNIS LO/JIMME KWAN

Phantom International, Ltd.

Room 208, Seaview Centre 139 Hoi Bun Rd.,

Kowloon East, Hong Kong

Tel: +852 9179 9872; Fax: +852 2304 1232

Italy/Malta

VITTORIO NEGRONE

Ediconsult Internazionale

Piazza Fontane Morose, 3-16123 Genoa, Italy

Tel: +39 10 583684; Fax: +39 10 566578

Japan

AKIOISHII

Ace Media Service Inc. 12-6,4-chome, Nishiike

Adachi-ku, Tokyo 121, Japan

Tel: +81 3 5691 3335; Fax: + 81 3 5691 333i

Korea

JO, YOUNG SANG

Business Communications, Inc.

Kwangwhamun P.O. Box 1916, Seoul, Korea

Tel: +82 2 739 7840; Fax: +82 2 732 3662

Peru

WILLIAM FRY

Trahites y Despachos S.A.

Avenida Salaverry 3005, Lima 27, Peru

Tel:+51 1 264 3225; Fax: +51 1 264 1974

Portugal/Gibraltar

PAULO BREHM

AZ Publiciadade Lda., Rua Almirante Barroso, 52-1 D, P-1000 Lisbon, Portugal

Tel:+351 1 3142256; Fax:+351 1 3525157

Scandinavia

STEPHAN R.G. ORN/LEON SCHULZ

ABStephan R.G. Orn, Box 184

S-271 24 Ystad, Sweden

Tel: +46 411-184 00; Fax: +46 411 105 31

Singapore

CATHERINE WONG

The Euro-Asia Link, 391 A Orchard Road #12-0

Ngee Ann City Tower A, Singapore 238873

Tel: +65 337 4658; Fax: +65 456 4610

South Africa

FINN KVAMSDAHL

Finn's Enterprises, Media Marketing Division

P.O. Box 99, 2250,

Blinkpan, Republic of South Africa

Tel/Fax: +27 13 2953 023

South America/

Caribbean Basin

DELIO R. ALONSO

Multilink International 115 Calabria Ave., Ste. 12

Coral Gables, Fla. 33134

Tel: +305-445-6423; Fax: +305-445-1483

Spain

JOSE LUIS SEVA

Via Exdusiuas S.L.

Modesto Lafuente, 4 28010, Madrid, Spain

Tel: +34 91 448 7622; Fax: +34 91 446 019!

Turkey/Cyprus

NIHAT BOYTUZUN

Kamera Corp., Cumhurlyet Cad. 257/3,

Harblye 80230, Istanbul, Turkey

Tel: +90 212 248 48 64;

Fax: +90 212 230 36 97

United Kingdom

MICHAEL J. DAMSELL

Euromedia Ltd., P.O. Box 122,

Hayward's Heath,West Sussex

RH16 1YF, England

Tel: +44 1444 417360;

Fox: +44 1444 410497 8 Maritime Reporter/Engineerine No»-