Page 6: of Maritime Reporter Magazine (July 1999)

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International

Representatives

EDITOR'S NOTE E xplosive growth in the cruise shipping sector has led to many interesting developments, particularly the diversion of new ship orders from traditional powerhouses in European to emerging players in the U.S. and Asia. While it would be foolhardy to proclaim a definitive shift in the balance of power — as European yards still hold a commanding lead over the rest of the world for the business of building cruise and ferry ships (see chart on page 29) — it is interesting to note the number of significant orders flow- ing to U.S. and Asian yards. While the final judgement will be reserved until final delivery, when overall cost and quality can be ascertained, this undoubtedly could be considered a watershed event in years to come. A host of new players have their foot wedged in the door to claim new, high-value cruise ship business, and it is a good bet that yards such as Ingalls

Shipbuilding and Mitsubishi Heavy Industries (which recently won its first cruise ship order from Princess) will be reluctant to relinquish the momentum that they have earned.

While cruise shipping provides a high per-ship value and "glitz" factor to the traditionally understated maritime market, it only represents a very small part of the overall maritime busi- ness in a given year.

Perhaps more significant to the quickly evolving market are developments in the shipown- ing, shipbuilding and marine equipment supply companies, each of which has been drastical- ly reshaped through merger and consolidation.

There are increasingly fewer choices for the builder of everything from a tugboat to a tanker, as well as the supplier of everything from bridge electronics to diesel engines. This is little "news" to industry watchers, but the point was starkly brought home during the recent

NorShipping Exhibition, when the true breadth of equipment currently housed under the

Vickers Pic banner (Ulstein, Kamewa, Aquamaster, Rauma, Brown Brothers, Michell, Bird

Johnson) was fully realized. Similarly, as the business of shipowning continues its slow but steady journey towards corporatization, it would be reasonable to assume that as fleets become larger, they should start to incorporate similar outfitting characteristics, if for nothing else than for the sake of efficient maintenance.

INTERNATIONAL OPERATIONS

CHARLES E. KEIL, Vice President 4400 N. Federal Highway, Ste. 121, Boca Raton, FL 33431

Telephone: +561-368-1021; Fax: +561-368-1161 24-hr Tel/Fax: +561-998-0313; Mobile Tel: +561-716-0338

Coming In MR/EN

August

U.S. Ship & Boatbuilding Annual •

Software Solutions • Fast Ferry Technology • Engine Performance Equipment •

Country Focus: Germany

September

SNAME Annual • Marine Propulsion

Technology • Ship Maintenance/Safety

Products • Information Technology

October 60* ANNIVERSARY EDITION • SatCom

Innovations • Vessel Overhaul &

Maintenance • Regional Focus: U.S. East

Coast • Country Focus: Sweden

November

International Workboat Show • Europort '99 Preview • Ship Electronics • Marine

Engineering • Countries Focus: Benelux

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Australia/New Zealand

ANNE MURRAY

World Media Network.

Suite 106, 82 Alexander Street

Crows Nest NSW 2065

Australia

Tel: +61 2 9966 4388; Fax: +61 2 9966 4311

Argentina

R. LESLIE RAMSAY

Calle Pellegrini 173

Primer Piso, Departamento C 1009 Buenos Aires, Argentina

Tel: +54 1 394 8821; Fax: +54 1 326 4377

Benelux

PAULA TACQ

Maritime Media ML

Otweg 18 2771 VX Boskoop, Netherlands

Te: +31 172 230707; Fax: +31 172 230708

Brazil

J0SEDUARTE DOS SANTOS

Multipla Agencial Martima, Ltda.

Rua Carolino Rodrigues 28

Cuarfo Andor, CEP-11055-070

Santos, Sao Paulo, Brazil

Tel/Fax: +55 1 32 32 74 74

Central America

EDUARD0 F. LOPEZ/ISELA BAZAN

Transmarine Media Services, P.O. Box 8579,

Balboa Ave., Panama 5, Panama

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WANG ZE/XU XIAO FENG

Uaoning Foreign Trade Advertising Corp. 2 Zhongshan Square, Dalian, China 116002

Tel: +86 411 2801924; Fax: +86 411 2644606

Eastern Europe

IVAN BERENYI/OLGAIVANOVA

Pannonia Media Agency, 8630 Balatonboglar

Radnoti Miklos u.14, Hungary

Tel: +36 85 353 319; Fax: +36 85 353 442

Egypt

CAPTAIN TARIQ M. 0SMAN

Osman Marine Media Co.

Algamhoria St., P.O. Box 1248, Alkleej Bldg.,

Port Said, Egypt

Tel: +20 66 340988; Fax: +20 66 325705

France

DANIEL SOLNICA

Ediconsult Internazionale, 25 rue Saulnier 75009 Paris, France

Tel: +33 1 4246 9571; Fax: +33 1 4246 8508

Germany/Switzerland

HANSJ0RG BRANS

Maritime Media

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Dreieich, Germany

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DENNIS L0/JIMMEKWAN

Phantom International, Ltd.

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Kowloon East, Hong Kong

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Ediconsult Internazionale

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Japan

AKI0ISHII

Ace Media Service Inc. 12-6,4-chome, Nishiike

Adachi-ku, Tokyo 121, Japan

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Business Communications, Inc.

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AZ Publiciodade Lda., Ruo Almirante Barroso, 52-1 D, P-1000 Lisbon, Portugal

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AB Stephan R.G. Orn, Box 184

S-271 24 Ystad, Sweden

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Singapore

CATHERINE WONG

The Euro-Asia Link, 20 Maxwell Road 07-18A

Maxwell House, Singapore 069113

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South Africa

FINN KVAMSDAHL

Finn's Enterprises, Media Marketing Division

P.O. Box 99, 2250,

Blinkpan, Republic of South Africa

Tel/Fax: +27 13 2953 023

South America/

Caribbean Basin

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Kamera Corp., Cumhurlyet Cad. 257/3,

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Euromedia Ltd., P.O. Box 122,

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RH16 1YF, England

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Fax: +44 1444 410497

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First published in 1881 Maritime Reporter is the world's largest audited circulation publication serving the global maritime industry.