Page 25: of Maritime Reporter Magazine (February 2000)

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Carnival and subsequent merge with

Seabourn as a saving grace. "Carnival has brought down our debt significantly, and provided us with one of the greatest balance sheets in recent history," he said.

The Carnival acquisition also allowed

Cunard to expand on its current fleet by hiring German shipyard Lloyd Werft to perform a trio of refits for the company.

Awarded a contract worth more than $40 million, the yard performed refits of the

QE2, Vistafjord (renamed Caronia) as well as Seabourn Line's Royal Viking

Sun (renamed Seabourn Sun).

The line will also continue to focus on expanded voyages for Cunard's core

Cruise Industry Leaders To

Convene At SeaTrade

Scheduled from March 7-11, 2000, at the

Miami Beach Convention Center,

SeaTrade Cruise Shipping Convention will provide attendees with the latest happen- ings and innovations joining a new centu- ry of cruising. Registration begins on

Tuesday, March 7 at 8 a.m.

Wednesday, March 8 will begin with an introductory address by Vicki Freed, chairman, Cruise Line International Asso- ciation (CLIA), and senior vice president sales & marketing, Carnival Cruise Lines, which will then segueway into a "State of the Industry" Debate among some of the industry's leading players. Featuring Bob

Dickinson, president, Carnival Cruise

Lines; Richard D. Fain, chairman &

CEO, Royal Caribbean Cruises; and Matt

Ouimet, president, Disney Cruise Line, they will discuss and debate the current state of the cruise industry, as well as its prospects for the new decade.

Exhibitors from around the world will display their latest wares to the industry.

Segmented on the exhibit floor by specific categories of manufacturers of ship equip- ment, providers of ship services and hotel operations, destinations and distributors & manufacturers of food and beverages - allowing attendees to focus on certain cat- egories of their choice.

The exhibition concludes on Saturday,

March 11, where attendees will be invited to step aboard various cruise vessels cur- rently operating in the industry.

Contract: Seatrade Cruise Shipping Con- vention, Miller Freeman (Princeton) Inc., 125 Village Boulevard, Suite 220, Prince- ton, N.J. 08540-5703; tel: (609) 452-2800; fax (609) 452-9374.

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Name audience, which ranges from teens to "older adults who remember tea in the afternoon," to the Seabourn fleet — whose typical customer is in their mid- forties and enjoys a pampered, intimate atmosphere.

With the cruise market evolving at a fast pace, Pimentel cited that the indus- try will tend to lean towards more spe- cialized markets, as well as more con- solidation among cruise companies "You're going to see more niche mar- ket playing, specifically on spas, golf programs and broader destinations," he said. He continued; "Though it's not a ball game for shallow pocketbooks or the meek," Pimentel said. "Without a doubt, I think there will be more indus- try consolidation." — Regina P. Ciardiello

February, 2000 Circle 236 on Reader Service Card Circle 224 on Reader Service Card 25