Page 26: of Maritime Reporter Magazine (June 15, 2000)

Virginia Coal and Coke's name is changed to Midland Enterprises; the towing end of the business continues as

The Ohio River Company.

At this time, not only was it the end of the former West Virginia Coal and Coke, but it was also the end of an era with the traditional steamboats being replaced more modern, streamlined vessels pow- ered by diesel engines. Difficult changes to get accustomed to, many steamboat captains were not shy about expressing their dissatisfaction with this new devel- opment. "They're [the new vessels] noisy and they stink," one captain quips. "Besides, they don't have a decent whis- tle, only a bleating horn."

In 1961. the company is very appeal- ing to Eastern Gas and Fuel Associates of Boston, who purchase ORCO and its parent company. At the time, the compa- ny estimated as holding revenues of $24 million and handling 15 million tons a year, is employing 900 people. That

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Circle 308 on Reader Service Card same year, the new company deploys the

John Ladd Dean, which in 1962 set record for tow size by picking up 43 standard and two jumbo barges.

Expansion best describes the focus of the company throughout the 1960s and 1970s with the formation of the Orgulf and Red Circle divisions, as well as the signing of a 15-year contract with

Freeport Sulphur Company in 1967 for the transportation of 2.25 million tons of wet phosphate rock from Tampa to

Uncle Sam, La. In 1969, it was noted that the complete Midland conglomera- tion of companies was moving more than 25 million tons of cargo annually.

Known as the largest tonnage carrier on the inland waterways, the company operated 30 towboats and more than 1,000 barges at that time.

Shortly before the company is taken over by "the modern era," John D.

Geary is elected president of the com- pany in 1974. Geary spearheaded a sig-

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Circle 373 on Reader Service Card

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Circle 249 on Reader Service Card