Page 4th Cover: of Maritime Reporter Magazine (February 2002)

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Conover Captures

Cunard s Essence

No stranger to the cruising industry,

Pamela Conover, president and COO of

Cunard Line Ltd.

Could undoubtedly be the reason behind the company's continual ability to capture and hold on to the rich

British history that it has sustained since its establishment in 1840.

More than 150 years later, Cunard, with Conover's leadership continues to uphold this identity specifi- cally with its illustrious 1,131-ft. (345-m) ocean liner Queen Mary 2.

By Regina P. Ciardiello, managing editor

Queen Mary 2 is arguably the most prestigious cruise project to date. The vessel, which will mea- sure 1,131 ft. (345 m) with a 131 -ft. (40-m) beam, will be constructed by French shipyard Chantiers de 1' Altantique at for $780 million. Last month

Conover made history when she pulled the switch at the shipyard, making the first steel cut on the historic vessel. Conover, along with Patrick Boissier, chair- man and CEO of Alstom Chantiers de LAtlantique, shook hands proclaiming their desire to produce a vessel that will be the signature of British style, as well as one that sets new technological standards.

Conover credits her design and new- build team at Carnival Corp., specifically lead designer Stephen Payne, who along with Tillberg Design, has been fastidious- ly working to develop this vessel into more than just a collection of steel and machinery. "In terms of construction, everything is handled by our experienced corporate shipbuilding team, which is led by Stephen Payne in London," Conover said.

True to the point that while Cunard is concentrating on its current QM2 con- tract, as well as an additional contract that was signed with Fincantieri in

December 2001, Conover maintains that the line continues to forge ahead with the upkeep of its signature vessels - Queen

Elizabeth 2 (QE2) and Caronia. "Cunard is a brand of British heritage," Conover said. "We have a long history of operating ocean liner ships on trans-Atlantic cross- ings - thus differentiating it as its own specific brand (the rich British history)."

Challenging as it may be to upkeep this status symbol, Conover, expresses that the sheer desire to run a good company is a challenge that she experiences every day. "I don't think there is one thing that I could single out to be a challenge,"

Conover said. "But the three things that 1 concern myself with the most are our -i =

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February, 2002 33

Maritime Reporter

First published in 1881 Maritime Reporter is the world's largest audited circulation publication serving the global maritime industry.