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40Maritime Reporter & Engineering News NEWSPEOPLE & COMPANIES Work Boats Exchange A New Hosted Commercial Marine Buyer's Event Regardless of industry, the ability to continually meet potential new clients is the cornerstone to any company?s suc- cess. While the marine industry is well armed globally with traditional exhibi- tions, an emerging concept ? the Hosted Buyer Event ? is gaining steam as a viable and productive means to earn new business. ?Hosted Buyer Events are quite com- monplace on the automotive side of ZF?s business,? said David Santos, Product Line Manager ? Commercial Craft, ZF Marine LLC. ?Our automotive counterparts attend these events regu- larly and commonly point to them assome of the most successful meeting op-portunities they can have with both po- tential and existing clients. Hosted Buyer Events put the right people from both sides face to face. It allows ZF to present our technology to the peoplewho most need to hear about it, in a re-laxed and distraction free environment.? Maritime Reporter & EngineeringNews is, for the first time, serving as ex- clusive media partner to Work Boats Ex- hchange, a hosted commercial marinebuyer?s event produced by Global Ex- change Events, a rising star in the cre- ation of industry-leading Hosted BuyerEvents market. The event is building a small but exclusive list of executives in vessel owning companies to meet with a similiarly small and exclusive group of marine builders, equipment and service providers, including Dometic Marine and ZF, scheduled for April 9-12, 2012 at the Ritz-Carlton Fort Lauderdale. ?We see this as the perfect comple- ment to trade shows,? said Rob Ingra- ham, CEO of Exchange Events. ?After participants have had a chance to really see what?s out there at the shows, our events offer a second round of very fo- cused one-on-one meetings betweenfleet owners and marine suppliers that are ready to discuss new business devel- opment and close deals. It just works.? Just because it?s more intimate, it does not mean that success is guaranteed justwalking in the door. Ed Todd, Director of OEM Sales at Dometic Marine, par- ticipated in a similar event early in 2011 to great success, and he advises on how to make the most of your investment. ?I think the main thing is focus, as you don?t have a whole lot of time,? said Todd, ?In a traditional trade show you have a 40 x 60 with a lot of equip- ment and noise; this is one on one or two on one, and it?s an intense, concise, con- centrated focus. When I first went in, I didn?t go in with a canned speech, I more or less used it as time to interview people. You have to be astute and tar- geted.? Maritime Reporter, will act as the ex- clusive sponsoring publication of Work Boats Exchange. ?The support of New Wave Media and their innovative publi- cations can?t be overstated,? said Karen Kelly, EVP of the Work Boats Ex- change. ?We know how valuable our events are for promoting partnerships and we?re thrilled to be working with Rob Howard (Senior VP, New Wave Media/Marine Link) and his team on thecommercial marine industry?s newest hosted buyer event.? ?In this industry trade shows will con- tinue to play an important role in themarketing mix, but there are limitations. The current economy dictates that com-panies can no longer afford to send all of the people they would have previ- ously sent to these shows,? said ZF?s Santos. ? The result is that the right peo- ple may not be there to see you, or seeyour product offering. That represents many potentially missed opportunities on both sides. Also, trade shows are large and there are lots of distractions. Sales staff are being pulled in different directions and attendees are trying toknock out their ?visit list? with only somany hours to attend the show. There?s just too much going on to facilitate deeper discussions. Work Boats Ex- change will take away the ?noise? and create an environment for a clear ex- change of ideas.? For more information, contact: Karen Kelly Tel: 978-263-1334 Email: [email protected] ?In a traditional trade show you havea 40 x 60 with a lot of equipmentand noise; this is one on one or twoon one, and it?s an intense, concise, concentrated focus.?Ed Todd, Director of OEM Sales, Dometic MarineMaritime Reporter will act as exclusive sponsoring publication for Work Boats Exchange at the Ritz-Carlton Fort Lauderdale ZF Marine is a leading participant in the Work Boats Exchange, scheduled to take place at the luxurious Ritz-Carlton Fort Lauderdale on April 9-12, 2012.MPT Upgrades SimulatorMaritime Professional Training (MPT) has upgraded its simulator, and the mar- itime training and education provider is claiming that it will be world?s most vi- sually realistic maritime simulator train-ing experience. The system is a result of MPT's plans to upgrade the visual pro-jection systems of the Main Bridge lo-cated at their S.M.A.R.T. (Simulation For Maritime Assessment, Research and Training) Campus in Fort Lauderdale. This is the latest capital improvement in MPT?s Project 2010 and Beyond, an ongoing campaign to upgrade virtuallyall of the facilities at their three Fort Lauderdale campuses. A DNV-approved Maritime Training Center and an ISO 9001:2008 company, MPT operates the most complete full-service private mar- itime training school in the country. MPT has chosen NavSim Services as the Prime Vendor for the upgrade and Projection Design as the hardware supplier. Transas USA will continue as the software provider. The installation will feature newly upgraded F32 Projectors that sup- ply up to 8000 lumens each projectedonto a 120-ft. (36.5m) curved screen to provide a visually immersive environ- ment that greatly improves on direct- view displays. The upgraded installation will also feature Projection Design?s patented Multi Image Processors supply-ing image adjustments at the pixel level, which provides a level of realism un- matched in other display solutions.www.MPTusa.com ClassNK Establishes FirstEver Subsidiary ClassNK has established a new wholly- owned subsidiary, ClassNK Consulting Service Co., Ltd., located in Tokyo. This new company, ClassNK?s first ever sub- sidiary, heralds a new chapter in the sto- ried history of the Society, the world's largest in terms of tonnage. This development was made possible by the Society?s change in legal status to a general incorporated foundation underJapanese law in April 2011, and promises much in terms of cultivating new areas of growth. This subsidiary in particular will allow ClassNK to broaden its activities in the field of maritime consulting. Speaking on this momentous occasionClassNK Chairman and President, Mr. N. Ueda, said: ?We firmly believe in devel- oping new ways to advance the global maritime industry. This new subsidiary allows us to do just that by opening up new possibilities for ClassNK, possibili- ties to provide customers with a new range of services at the same high qualitythey associate with ClassNK.? Subsidiary Overview Company name: ClassNK Consulting Services Co., Ltd Address: 4-7, Kioi-cho, Chiyoda-ku, Tokyo, 102-8567, JapanRepresentative: Mr. Noboru Ueda, CEO and President MR Jan.12 # 5 (34-41):MR Template 1/10/2012 10:52 AM Page 40