Page 13: of Maritime Reporter Magazine (June 2015)

There are some aspects of the market that will consolidate even faster, like the shale industry.

So consolidation, I believe, is inevitable: it is opportune time. Does Siemens see it as an opportune time? Of course, we do. We just have to focus on what could be relevant to us.

Mario Azar on Consolidation

Part of what I described to you was focus on electri? cation, digitization and automation. can the costs adjust so we could still par- and how they could use technology to do ticipate with a $50 barrel?” things smarter and cheaper.”

Azar believes that Siemens and com- While Azar admits that companies in

Siemens Oil & Gas and Marine Highlights panies like it – companies that produce the sector are still conditioned to simply automation technologies that demonstra- demand a percentage price cut rather bly and positively impact ef? ciency and than engage actively in conversation re- • Siemens combined its O&G and marine businesses to take advantage of crossover costs – will emerge from this down mar- garding the fundamental value of invest- technologies; technologies that have grown up in marine and can now be applied to ket even stronger. ing in new technology, he does see the

O&G vessels and rigs.

“They (the oil majors) see it as an op- beginning of a fundamental shift toward portunity to recalibrate. It’s like the real a more holistic and long term assessment • The business has a focus on Asia, building on existing infrastructure to support the estate market. Before the crash, houses of technological speci? cations, techno- continent’s high concentration of shipbuilders, many of which manufacture marine were way overvalued and it was, in a logical needs and having a conversa- vessels as well as offshore platforms for O&G.

way, an adjustment. I think the market tion with key suppliers regarding their is seeing this as also driving a neces- capability in helping to make operations • OM cumulatively has a portfolio to help producers cut costs; leveraging technology sary adjustment. Now that doesn’t mean more rational and cost effective.

to dramatically cut costs. people would not like to see the $100 “Our biggest challenge, really, is to barrel again, but it means, it is viewed make sure that we continue to develop • Siemens has introduced a concept to the O&G industry call e- “modular home” as an opportunity to recalibrate. But sup- relevant solutions, adding value through houses. E-Houses are customized, fully equipped and pre-tested modular power sub- pliers can only could go so far; they’re engineering and project execution, and stations for power supply. E-houses are completely developed, manufactured, assem- not going to close the whole gap. Part of sometimes procurement and fabrica- bled and pre-tested at the factory, and installed, connected and put into operation on the gap needs to be closed also by look- tion,” said Azar. “We need to be one step site using plug-and-play technology. ing at how the requirements are de? ned, ahead. Always.” www.marinelink.com 13

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