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and issues such as bio-fouling and the A third priority I would emphasize is companies, the ones that really see the

Prioritization is, I assume, one transfer of invasive species, which is the need and opportunity to engage ves- business value of identifying and ad- of your major challenges. So if you had to prioritize the ocean also not just a shipping issue, as there sels and platforms in data collection. dressing an issue early on. I think an- issues, what would be the top are oil rigs ? shing boats, dredging equip- We’re really working hard to move other aspect of the attitude change is the three, and how is the World ment, etc., moving around the world. forward with the “Smart Ocean-Smart concept of corporate responsibility, par-

Ocean Council participating to

Another major operational issue we are Industries” program as a positive, win- ticularly for the bigger companies. be a part of that solution?

getting asked by our members to address win situation for industry. We encourage It’s not about writing a check, it’s about

First I would say it’s creating this is marine waste and the need for adequate companies that are interested in partici- focusing on the effects of company poli- business presence and input into ocean port reception facilities. For example, pating in data collection to get in contact cies, practices and operations, and deter- policy, governance and planning. This is there are new regulations for the sweep- with us. mining the best thing to do for business playing out at all different levels, such ing and the washing of bulk carriers car- and for the ocean. as the U.N., the Arctic Council, national rying mining products that mandate the

When you look at the broad marine planning efforts. WOC convened testing residues to determine if they’re scope of the businesses that And you’re starting to see this the ? rst-ever Business Forum on Ocean harmful to the marine environment. And serve the ocean industry, how done?

do they view ocean issues to-

Policy and Planning here in New York so that begs the questions: “Are the test- Yes we are. Smart, leadership com- day versus only a few years in September 2014. We are working to ing facilities available? How do the test- panies are connecting with each other ago? Have attitudes changed, ing facilities work? How much do they make sure the business community is in- and with the science and technology, the and if so, how?

cost? How much time does it take? Are formed and aware of where ocean man- safety aspects and the business drivers

Yes, I would say that attitudes are con- the reception facilities available? So you agement regulations, policy and plan- for responsible business. There is huge, ning are being developed and already have this well-intended regulation, and tinuing to change. It is a mix of the regu- fruitful ground here for really tackling moving forward, usually with a lot of then you have an industry operating in latory and societal pressures that have the ocean sustainability challenges af- really forced people to think and act. input from everyone except the ocean this big gap between intention and real- fecting the future of ocean business and ity. And you have reputable companies business community. There are companies that will get out that’s what we’re trying to do through

A second priority area is a series of that want to do the right thing, but there in front, others that will comply as the the WOC. A key time and place where cross-cutting, operational environmental are a whole series of conditions to sort rules show up and others will be say, this all comes together is at the two-year- “Let’s just keep our head down and hope out to make it possible to comply. issues that need to be addressed on an in- ly WOC “Sustainable Ocean Summit” that this issue goes away.” ternational, multi-industry scale. These (SOS), the next of which is in Singapore, include marine sound, as I mentioned, Our focus is ? nding the leadership 9-11 November 2015.

Is that it for the challenges?

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