Page 21: of Maritime Reporter Magazine (July 2015)

Big Data: Big Value? Big Risk? Both?

e wish we had a dollar tor worldwide -- is being transformed networks – and airtime expensive. and ? ve times more likely to make de- for every time we heard dramatically by what is often referred to Happily, we’re about to see an explo- cisions faster. “Leading companies em- or read the words Big as the Internet of Things (IoT) in which sion in satellite bandwidth, with Inmar- bed analytics into their organizations by

WData at the Nor-Shipping IP connections are used to transmit da- sat’s Ka-band GlobalXpress, Iridium resolving to be data driven and de? ning exhibition last month. We might even tasets directly between devices without NEXT and Intelsat EpicNG poised to what they hope to accomplish through have collected enough cash to buy a human intervention. This revolution has come into service over the next three their use of Big Data,” said the report’s round of expensive Norwegian beers for primarily been driven by the conver- years. There are other interesting options writers.

the gang at the Fridtjof bar. gence of two factors. One of them is on the horizon. Last month, for instance,

Seriously, Big Data is one of the most the ubiquity of GPS locating technology. OneWeb contracted with Airbus Defense Danger Ahead talked-about subjects at maritime indus- The second is the proliferation of high- and Space to build 900 microsatellites to Of course, Big Data may bring Big try gatherings. At Nor-Shipping there speed wireless Internet connectivity. deliver global broadband service. If the Risk in its wake. Marine IT and tele- were no fewer than half a dozen panels How big is this revolution? Connect- Law of Supply and Demand still oper- communication infrastructures are at and conference sessions focusing on the ed wireless smart devices are already ates in the New Economy, competition high risk of penetration from cyber role of Big Data and analytics in com- everywhere – home appliances, utili- will drive down airtime prices. criminals, terrorists or other malevolent mercial shipping. ties, automated public transport, remote Interestingly, all that additional band- interests. The threat is bigger than you

Consider, for example, this statement health monitoring, digital signage, con- width may be overkill. Danelec Marine may think. The Danish cyber security by the CEO of KVH Industries, at the nected vehicles, intelligent highways claims in a White Paper that ship man- ? rm CyberKeel reports that more than

Nor-Shipping Maritime CIO Forum: and wearable technology, to name a few. agers could extract suf? cient useful data 90 percent of the largest container lines “Probably the most important thing for Gartner estimates the number of con- from ship sensors and systems using the are extremely vulnerable to hackers, and maritime managers to do is make big nected devices will reach 25 billion by VDR as a collection hub – at prepro- documents an appalling number of real- data a priority. It’s important to adopt 2020. TechNavio projects the IoT mar- grammed ten-minute intervals - for as world vulnerabilities in a recent White a big data mindset, even if you don’t ketplace will grow at a CAGR of 31.72 little as one US dollar per day. Paper, including a test that revealed how think of yourself as a data company. percent through 2019. Last year, CISCO easy it would be to take over a ship’s EC-

Data is becoming a resource in its own predicted the IoT will be a $14.4 trillion Analytics DIS and autopilot.

www.shippinginsight.com right and offers incredible possibilities industry in ten years. (Yes, that’s trillion All this data is great, but how do you for understanding every aspect of your with a “t”.) Matt Webb, CEO of BERG convert information into intelligence? business better.” Or this comment from Cloud, claims, “Connecting products to That’s the real question. Companies who

Roger Adamson of FutureNautics at the the web will be the 21st century electri- do that successfully gain an important

ShippingInsight ‘15

Nor-Shipping Big Data Ocean Industry ? cation.” competitive advantage. Bain & Com-

Podium: “In digital operations data is pany surveyed executives at more than

Fleet Optimization Conf. & Exhibition the new currency. As evidence-based Connectivity 400 companies around the world, most

October 13-14, 2015 decision making replaces gut-feel and Until now, the maritime industry has of them with annual revenues over $1

Stamford Marriott Hotel

Entering its fourth year, SHIPPINGInsight technology deployment drives competi- not kept pace with the growth of IoT billion. They found that while nearly has become established as a premier tive advantage, how ready is shipping to in other transportation sectors. That’s half the companies are collecting, stor- maritime technology forum in North capitalize on this new paradigm?” largely because of the dif? culty and ing and accessing good data, only about

America. Held in Stamford, Conn., SHIP- expense of collecting, extracting and four percent of them are really good at

PINGInsight brings together ship manag-

Transformative Technology transmitting data from ships. Satellite analytics. But these companies are twice ers and technology suppliers to address

The transportation industry – and in- bandwidth has been very limited – when as likely to be in the top quartile of ? nan- solutions to the challenges of ship ef? - deed virtually every other business sec- compared to the 4G terrestrial wireless cial performance within their industries ciency and ? eet optimization. The 2015 agenda includes three themed sessions

Danelec Marine proposes to use the ship’s Danelec Marine proposes to use the ship’s – Fuel & Propulsion, Ef? cient Ships and

VDR as a data hub for ship telematics. VDR as a data hub for ship telematics. ShipTelematics – each with a mix of panels and roundtables. There will also be ample networking opportunities for face-to-face informal discussions.

Complete details at www.shippinginsight.com

The Authors

Jim Rhodes is president of Rhodes Com- munications, a PR and marketing com- pany specializing in the maritime indus- try. Frank Soccoli is president of Soccoli

Associates LLC, a maritime industry con- sultancy. The two companies are joint owners and producers of the SHIPPIN-

GInsight conference series. (Credit: Danelec Marine).

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