Page 30: of Maritime Reporter Magazine (July 2015)

MARITIME COMMUNICATION

Building Out on Big Data

Navico Builds to Broaden its Commercial Case

Marine electronics group Navico is aiming for a top three position in the commercial maritime sector within 3-5 years. Maritime Reporter &

Engineering News seeks to ? nd out from Jose Herrero, MD, the plans to accomplish the feat.

avico is a strong player in point is that Navico’s strategy is based lieves the commercial marine electronics of the most reputable names in high seas the recreational boating sec- on our ability to quickly acquire and use sector is heading for consolidation and navigation, and a long history of ‘world- tor, claiming a 32% market customer insight, apply our design-to- “Navico’s operational excellence gives ? rst’ developments. All these ? t well

Nshare and well versed in in- value competencies, test, and introduce us an opportunity to become one of the with Navico’s strategy and culture. vesting in growth both organically and products into serial production. We aim industry’s leading players,” Herrero said. “Our ambitions in commercial market through acquisition, including a com- to break the status quo and deliver higher Navico’s commercial product portfolio are based on organic growth. When we mitment to product development. Its am- performance and lower cost than any- is offered under the 60-year old SIM- consider acquisitions, it is because they bitions in a crowded commercial sector body else.” RAD brand – itself born of a union of can accelerate our execution, be it by will have to be backed by a continuation Herrero likens the commercial ships pioneering marine technology business- bringing complementary technical ca- of this successful formula. of today to “factories that do not have es. This portfolio, which includes IMO pabilities or assets such as an installed

There are obvious, inherent differences a connection, or a very narrow one, to radars, ECDIS, autopilots, gyrocom- customer base and service network. Our in the recreational and professional mar- the internet. As communication costs on- passes, AIS, GPS, echo-sounders, and investments in radar and ECDIS are kets, and Navico’s pace of progress on board ships decrease, we see a revolution other navigational instrumentation, re- critical to our ambitions to evolve into the recreational side, where it introduces coming in how ships and ? eet owners cently expanded with the acquisition of a supplier of integrated navigational sys- some kind of new or upgraded product at will use data and information. There will Norwegian navigational pioneer MARIS tems. To be a top three supplier we need a rate roughly equivalent to once every be demand for new equipment, applica- (Maritime Information Systems A/S). to offer a complete portfolio from ? shing 23 days, does not necessarily translate tions, and integrated solutions for ? eet With more than 10,000 navigation sys- boats to large containerships. as appropriate for commercial market, owners to ensure safety and maximize tems delivered and as one of the leading “Our strategy is to integrate the com- where replacement cycles are longer. the value of their assets. We are working suppliers of ECDIS worldwide, MARIS panies we acquire and strengthen their

However, Navico believes this pace hard to develop new telematics services brings a portfolio of data solutions to offering to their customers by bringing of progress is indicative of its ability to to enable that.” the commercial maritime sector related them our technical competencies, sup- challenge on both performance and cost. to navigation, voyage optimisation, and ply chain capabilities, support network,

It also believes the pace of technologi- Navico Today voyage monitoring. MARIS solutions product portfolio, and sales channels.” cal development will accelerate, and that Navico currently conducts 60-70% of have been integrated into the SIMRAD improved vessel safety and ef? ciency its business in the retro? t/repair market, brand. Fresh ECDIS will be the result, said Jose Herrero, operating as a fully integrated supplier, “An acquisition in this area was stra- In April this year, Navico launched the

Managing Director Commercial Marine using its own design, production, and tegic for us,” said Herrero. “We consid- Simrad E5024 ECDIS system, an IMO

Division, Navico. global supply chain via ? ve logistics ered other options but MARIS was the compliant ECDIS. The modular E5024 “The commercial market does not centers to drive down overhead across best ? t. Its solutions have been devel- ECDIS system offers an extremely intui- need a new product every 20 days. The an industrial platform. The company be- oped by a Norwegian company with one tive and easy to use and to train ECDIS, 30 Maritime Reporter & Engineering News • JULY 2015

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