Page 45: of Maritime Reporter Magazine (December 2015)

Green Marine Solutions: A Special ‘Advertorial’ Section

C-Rate Solutions

The Vision when my 12-year-old daughter saw an early version of our

I have been driven by the compulsion to enjoy what I battery system-she said she was proud of what we were do every day. This has led me to an unusual career, of- doing for the environment. It is a great feeling to know ten driven by impulse but always with the goal of ? nding that what you are doing is actually creating the playing a way to make an impact; to make every minute count. ? eld for the next generations to take better care of the

My experiences in sailing and delivering boats were some- world they are inheriting from us.

CEO, Brent Perry thing that came in handy when I became a boatbuilder in While we are aware all decisions must survive the com-

Canada in the early 90’s. Once you have had to ? x boats mercial test of ? nancial viability, we have also found our- while underway, you develop an appreciation for how selves in a position where we can make a measurable dif- they can be designed to be more easily serviced. The same ference to the quality of life that affects all of us. Tonnes goes for practical operation of a boat-design and build is fewer emissions, millions less kg of fuel needed, better better if you have actually used one in a practical sense. and more reliable systems-we are supporting the creation

This fundamental ability to apply practical experience of a legacy.

to design has had a major impact on how we have become C-Rate Solutions is here to support the expansion and thought leaders in the battery industry. growth of the industry and to help governments, ap-

Our deep and fundamental understanding of the issues proval agencies and all manner of industry participants that are related to energy on board-how it is used, how to navigate this industry with the focus of global growth it was then designed into vessels, the business rules and and maximum impact to the environment and business, design rules that de? ne the most fundamental determina- wherever it happens to take place. tion of payback and value add. We then designed the ? rst You can never guarantee success but we have all the battery backwards from this point, incorporating every tools and all the right people. With decades of combined possible requirement and point of performance needed practical experience bringing energy storage products to to address the needs of the marine industry. It was this real world heavy industrial applications, our team is one combination that led to our early success. systems popping up. Our solution was to create C-Rate of the most experienced groups today.

After my departure from my ? rst energy storage com- Solutions; a consulting/advisory/representation ? rm that At the end of the day we will be able to talk to our kids pany, we were inundated with interest from parties that could help these companies ? nd success. The focus of this and grandkids and say, "We made a positive change." And wanted us to help them achieve success in the energy company is to ensure that the arrow ? nds its bull’s eye, that matters.

storage industry. These companies were manufacturers matching all parties together to support the growth of the Brent speaks at a variety of conferences including the of quality energy storage systems and also end users/in- energy storage industry. COP21 in Paris. He discusses topics ranging from marine tegrators looking to ? nd their way through the myriad of One of the more compelling moments in my life was propulsion design to battery safety.

The most experienced industrial energy storage consulting group on the planet

Practical experience bringing energy storage to industry

Engineering, operations, business development, marketing & strategy

For more information on C Rate Solutions and the services we offer, please visit www.c-rate.com www.marinelink.com 45

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