Page 28: of Maritime Reporter Magazine (May 2016)

MARINE ELECTRONICS

Simrad Pro R30 “Simrad is our heritage, as it is the oldest of our brands, but it is also our future on the commercial side”

Christian Olsson, VP Commercial Marine, Americas whole is an adaptable and nimble com- UKHO (for AVCS), Primar, IC-ENC, pany, courtesy of its recreational roots and NOAA, additional bene? ts of the adept at identifying emerging technolo- E5024 include its compatibility with Ra- gies and delivering new product streams dar, AIS & ARPA overlay (Simrad Argus quickly and cost effectively given its Radar). The E5024 ECDIS system also volume and subsequent buying power. includes support for an optional second-

While new products targeting larger ves- ary display station, delivering complete sels is the core, the plan is to become a control of Ethernet-connected Simrad more relevant supplier that transcends performance modules including radar, simply selling a product, rather evolving conventional echosounders, Forward- to a whole systems package supplier in- Scan sonar, and Structure Scan Imaging. cluding digital services. The Simrad MARIS ECDIS900 was made another signi? cant stride when it cracking the ‘top 3’ of commercial ma- upgraded to a new high-performance was announced that Jeppesen, a part of rine electronics suppliers required fresh

Boeing Commercial Aviation Services, thinking. “The recreational market was ECDIS: A Strong Core hardware platform with updated soft-

Delivering advanced ECDIS is cen- ware. This system offers a feature rich had reached an agreement to sell its a fragmented market with a variety of marine business to Digital Marine Solu- pro? tability levels, and overall not a tral to the Navico commercial maritime solution that includes universal Radar tions, which is owned by the Altor 2003 whole lot of pro? tability in the market,” strategy, and at its core is ECDIS, specif- overlay, multiple layers display, addi- ically the Simrad E5024 ECDIS system tional route planning functions, precise

Fund, which is part of the Nordic based said Fargo. Altor came in with the mind- which was launched a year ago and the navigation tools and multiples add-on

Altor family of private equity funds set to invest in the back-end infrastruc- which owns Navico. As anyone in the ture, to invest heavily in R&D and to Simrad MARIS ECDIS9000, which was functions. The system has its own inte- recently upgraded. The Simrad E5024 grated chart management solution which maritime business can attest, proclaim- compete with a ‘nimble’ product devel- ing yourself a market leader is one thing; opment strategy. “Our ambition is to be ECDIS is an IMO compliant ECDIS, includes PAYS and is distributed and become a market leader another. Though at least in the number two position (in a modular system offering that is de- managed via email or Internet, through its formula for success is undeniable on terms of commercial marine electronics) signed to be intuitive and easy-to-use, MBA (MARIS Bridge Assistant) for with simple installation in either single, ship chart management, and MCP, Maris the recreational side of the marine elec- by 2018,” said Olsson.

dual, or triple ECDIS con? gurations. Customer Portal, for ship and ? eet moni- tronics business, it realized that achiev- The core tenants of the strategy in- ing its goal of doubling its business and cludes highlighting that Navico as a Designed for NAVTOR ENCs including toring.

Marine & Industrial Equipment ® ® 10110 S. M43 Hwy, Delton, MI 49046 USA, tel: +1 (269) 623-2900 fax: +1 (269) 623-8028, [email protected], www.kleeco.com 28 Maritime Reporter & Engineering News • MAY 2016

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