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actually need. Technology we can ? gure ing this afternoon to a board meeting out; Legislation is written; but really un- SO HOW DO YOU ENSURE THIS at a company called CPAC Systems, a BIG DATA: WHAT DOES IT MEAN derstanding the customer’s need is im- IS ACCOMPLISHED WITHIN YOUR company that we founded from Volvo TO YOU? PUT IN PERSPECTIVE portant. ORGANIZATION? Penta. It is a technology business that THE USE OF DATA AND ANALYT-

I really like the way that we are orga- developed the EVC systems that stitches ICS THROUGHOUT THE LIFE-CY-

CAN YOU GIVE AN EXAMPLE? nized in Volvo Penta. Within my respon- together all of the different systems, and CLE OF YOUR PRODUCTS.

I can. The Offshore Wind Farm vessel sibility as CTO I have the R&D depart- they are very innovative in the on-road/ In one sense it is a de? ning trend. It is a (Njord Offshore) catamaran is a good ment, I have purchasing and supply, but I truck side. CPAC Systems develops com- platform that will help us meet customer example. (When we looked at the proj- also have product management, which is ponents which go into making customer demands even better. To better manage ect) We had to ask what is really needed the glue that connects the customer into solutions in all of the different sectors. the cost; manage the up-time; manage to run this vessel effectively (and safely) the speci? cations. It is run as a small entrepreneurial com- the way the vessel is operated. That’s one in a wind farm; you want a good TCO, pany, meaning it can easily touch the end aspect. The other aspect is, in general as you want good fuel consumption, but I WOULD ASSUME THAT BELONG- customer, understand their demands, and a society, there is a danger of throwing you also want a nice bollard push when ING TO THE LARGER VOLVO pull this back to (develop) innovative a new technology out there just because you get up there to deploy people in a GROUP WOULD OFFER SOME AD- technology. We get the volume by lever- we can. For me, the maturity of (a given) safe manner. You want to ensure that you VANTAGES. CAN YOU DISCUSS aging this in all of the different sectors technology may already be there, but the have the appropriate technical solution, HOW VOLVO PENTA BENEFITS across the Volvo Group, and we get ad- key is how to translate it into useful ac- which you can only get if you really dig FROM THIS ASSOCIATION.. ditional ideas by cross-fertilizing those tions. That’s where we are focusing.

into the owner/operator’s needs. There is one simple example. I am go- components. (See related story on page 90) www.marinelink.com 31

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