Page 28: of Maritime Reporter Magazine (November 2016)

oices brand via motorsports, and that combi- a television station and television se- ranks, coming up from the bottom. In- nation led him to accumulate and con- ries, we’re making movies and I have stead of hiring someone who walks in solidate a number of racing series and a 16,000 acre cattle ranch; all of these the front door with a suit and tie on, I media properties under his banner, all things are above and beyond making oil try to ? nd talent in our ranks. It’s hard to the better to ensure that his company had products.” come in from the top and really know a top billing. Motor racing was a pivotal While his business success is well- business. A lot of people have the talent choice: “We got into the entertainment documented, so too is his adherence to and the brains; they just haven’t had the business to sell oil” said Forrest, “and his modest roots. His ‘everyman’ phi- chance.” nothing is more entertaining than fast losophy extends in-house to his pen- cars, trucks, planes and boats.” Another chant for promoting from within. “I run pinnacle was his $121.5m, 20-year deal the company as a team: Everyone has an

Forrest Lucas’ inventive in February 2006 for the naming rights open door, and I give everyone the op- mind and curious spirit led to Lucas Oil Stadium. portunity to learn, and encourage emerg- him to teach himself how to make better oils than “I couldn’t have imagined the things ing leaders to train their lieutenant,” said he could buy off the shelf. we’ve done,” said Lucas. “We have Lucas.” I try to promote people from the

Lucas Marine & Harbor Breeze Cruises Partner orrest Lucas said that early on in the company’s history he knew

Fhe had fuel stabilizers and oil treatment that the maritime industry could use, but the main reason that the company got into the industry was because of ethanol in the fuel. “We re- ceived many calls from people asking us to make a methanol treatment for boats” said Lucas. “We continued to get calls asking us to create other fuel and oil products, and before you knew it we had a full line,” that helped to cut emissions and improve performance.

One testament to the line is Harbor

Breeze Corp., which manages an eight- boat ? eet with vessels ranging from 30 years to ? ve months, with the lat- est addition being the new La Espada, a $4.5m vessel delivered in May 2016.

Lucas Marine partnered with Harbor

Breeze to help reduce the yacht char- ter and the cruise company’s fuel costs, maintenance and environmental impact in Los Angeles and Long Beach Har- bors.

“We have been searching for ways to increase fuel economy in our en- tire ? eet, add speed and reduce main- (Photo courtesy of Harbor Breeze Cruises) tenance costs,” said Dan Salas, CEO, whale watching, and we invest heavily shown that Lucas Oil SAE 15W40 changed,” said Salas. “Also, Lucas

Harbor Breeze. in improving our performance.” Magnum Diesel oil signi? cantly re- Marine Upper Cylinder Fuel Treatment “We operate in a sensitive environ- “Since January of 2016 we have used duces engine noise, wear and tear in lubricant is giving us a substantial, ment with large and small cruise ships hosting charters along the West Coast Lucas Marine Products exclusively our crankcases and allows for more often as much as 8% increase in fuel including Catalina, harbor tours and throughout our ? eet and our tests have operating hours before needing to be economy overall, and this is huge.” 28 Maritime Reporter & Engineering News • NOVEMBER 2016

MR #11 (26-33).indd 28 11/3/2016 5:07:10 PM