Page 70: of Maritime Reporter Magazine (March 2017)

Port & Ship: Loading & Unloading

Much more than just critical equipment.

At ZPMC, it means the supply chain itself.

CranesCranes

BY JOSEPH KEEFE n post-Panamax world – that is to say one Meet ZPMC to create a business model that in reality does it all which includes an expanded, deepened and im- ZPMC is the world’s largest heavy-duty equipment when it comes to box cranes. “This service business proved Panama Canal – there are many layers manufacturer and owns 22 heavylift ships ranging in is modeled after a very successful contracting compa- to the logistics onion. These include reinforced capacity from 60,000 DWT to 100,000 DWT, deliver- ny which did all this work, East Coast Cranes. ECC and improved berths and bollards, deepened ing products all over the world. ZPMC North Amer- was purchased by Kalmar in 2006. This team is the

I blue water harbors, improved intermodal connections ica is the operating company for North America, and same team.” ashore and a reshuf? ing of ever larger tonnage for ZPMC Crane Services is its North American service ports that can handle those ships. All of that is im- subsidiary. The ? rm boasts annual revenues of $5 bil- The Supply Chain of Cranes portant, of course, but it is the post-Panamax sized lion and employs more than 30,000 personnel. With When Rosenberg says that his ? rm ‘does it all,’ he cranes which may be the hottest commodity on the eight factories in the Shanghai area, the ? rm claims literally means ‘everything.’ One recent assignment water as the race for the cargo reaches full speed. a 70% global market share of the STS Crane market. involved the delivery of two new STS Cranes to the

How those cranes are sourced and acquired may What is particularly noteworthy is that when ZPMC port of Charleston, SC followed by the loading of two surprise you. It turns out that the global crane busi- sells a crane, the sale typically (but not always) in- older, smaller cranes at the same berth and then trans- ness is very much a ‘turnkey’ operation. The ? rms volves the manufacture of that crane, its transport porting the used units to St John, New Brunswick.

that embrace that idea today ? nd themselves in a very from point A to point B, the dismantling and/or re- Rosenberg explains further, “I don’t know of good spot as today’s market moves forward to realize moval of the old crane and the in situ delivery of the anyone else who handles it all. There are what the Panama Canal promised when its operators new one. All that, and the logistics piece, as well. contractors that do the lifting, mov- announced that they would expand what is arguably According to Jeff Rosenberg, ZPMC Crane Ser- ing, etc., but none of the other the world’s key global supply route. One such ? rm, vice’s Jeff Rosenberg, VP, Sales & Marketing, the OEM’s has service companies

Shanghai Zhenhua Heavy Industry Co., Ltd. (ZPMC), ? rm delivered more than 200 STS cranes last year with our capabilities.” a global heavy-duty equipment manufacturer listed alone. Here, as is the case overseas, his ? rm has cap- For those contemplat- on the Shanghai Stock Exchange, has arguably per- tured over 70% of the North American Market. And, ing the purchase of a new fected the art of the container crane supply chain. says Rosenberg, it is very much a conscious decision crane, Rosenberg says the 70 Maritime Reporter & Engineering News • MARCH 2017

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