Page 87: of Maritime Reporter Magazine (March 2017)

The Green Marine Technology Edition

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Photo: Crystal “On our (Esprit) yacht cruising it’s a young and active (demographic), 35 year olds.”

While the “Crystal” name is perhaps best known for its large oceangoing cruise ships, the luxury travel brand is experiencing growth in all sectors, from yacht and river cruising, to its airline.

Eco-friendly, technological age, speci? cally harnessing cruising. On our (Esprit) yacht cruising it’s a young and all of the new technologies and incorporating them into The challenge starts in the shipbuilding process be- active (demographic), 35 year olds; on our river cruise the newbuilds. cause it takes years (to design, build and deliver a new experiences “it’s not your grandfather’s river experi- ship). ence” with a 32-ft. wide boat and an average age of I wish that we could just snap our ? ngers like a 45. On our new experiences roughly 50% of our guests

Discuss if you will the advantages of the new owner- ship – Genting Hong Kong – of the Crystal brand.

3D printer and have everything done quickly. It doesn’t have never cruised before. So we are attracting new happen like that, as we all know, (but we still) want to people to the all things Crystal experience.

Brands either grow or die. Our founding owners be in the market (as quickly as possible). On the ? ip

Technology: If you could name the one technology were phenomenal but they did not want to make the in- side, sadly in the shipbuilding world a new ship is only that has most signi

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First published in 1881 Maritime Reporter is the world's largest audited circulation publication serving the global maritime industry.