Page 64: of Maritime Reporter Magazine (May 2017)

Lloyd’s Register oices

Maritime Grows Maritime Grows in the Americasin the Americas

As the global maritime market remains mired in a As the global maritime market remains mired in a slump, Lloyd’s Register continues to expand rapidly slump, Lloyd’s Register continues to expand rapidly in the Americas market where it sees green ? elds in the Americas market where it sees green ? elds of opportunity. Mark Darley, President—Americas of opportunity. Mark Darley, President—Americas

Marine for LR, recently sat with Maritime Reporter Marine for LR, recently sat with Maritime Reporter & Engineering News to explain the strategy to con-& Engineering News to explain the strategy to con- duct business over a broader range of segments and duct business over a broader range of segments and services and grow LR’s presence in the Americas.services and grow LR’s presence in the Americas.

By Greg Trauthwein

Mark DarleyMark Darley [President – Americas Marine, Lloyd’s Register]

Mark Darley, President—Americas But what I see is a great opportunity to larly in the U.S.,” said Darley. the naval experience and thought into the

Marine for Lloyd’s Register is an industry protect our lead in the cruise sector, while While energy is hot, LR sees opportunity commercial world has helped a lot.” veteran with nearly two decades of mari- growing into other parts of the market.” in the various navies across the Americas. time experience under his belt, working Make no mistake, LR is well established Again, Lloyd’s Register has a historically Rolling on the River with classi? cation society Lloyd’s Regis- in the Americas with “the luxury of a good strong partner in the Canadian Navy, and Looking internally, Darley and his ter around the world, from Europe to the coverage with 26 of? ces across the Amer- outside of the U.K. market where it has a team see additional areas of growth in

Middle East to Asia. Eighteen months icas,” said Darley. Moreover, LR has a very strong relationship with the Ministry the U.S. market as well, particularly in ago he landed in the United States to take workforce well regarded for its ability to of Defense, Canada is its second largest helping inland water vessel owners navi- up the challenge of expanding the scope “span a range of segments,” said Darley. naval client. LR supports a naval team in gate emerging, and often confusing reg- of LR’s offering across 14 nations in the “Historically (we have been) strong with Ottawa, and it is the sole-source regulator, ulations such as the evolving Subchapter

Americas, a daunting challenge on any cruise in the Americas, but those same helping the Canadian Navy set up a safety M regulations. “We have spent the last day made exponentially more challeng- people can be productive and have conver- regime within its own ? eet (currently on six months understanding LR’s place in ing with the prolonged downturn in glob- sations with customers in the LNG supply the combatant ? eet, aiming for the non- SubM and the inland waterways (and to al maritime and energy markets. chain, for example, or Offshore Support combatant side as well). that end) we have set up a joint collabo- “Having had roles in Asia, the Middle Vessels. We have that broad reach.” “One thing that was transparent when ration with MarineCFO, who already had

East and Europe, I am fortunate to have I came here was to foster and grow the an existing market to supply software to experience and understanding of global Gas and Go Canadian relationship, but to also use the the inland waterway ? eet,” said Darley. marine dynamics, as well internal dy- With the proliferation of gas in the model to go to new navies in Peru, Chile, “There are many smaller operators, one namics within LR as to how we can posi- global energy markets, LR sees gas in Argentina and Brazil,” said Darley. vessel shops, where having a classi? ca- tion ourselves to be serve these markets the generic as a green ? eld of opportu- To strengthen its position in Canada LR tion come down to their vessel is a new better,” said Darley. “The Americas, ? rst nity, though it is far from a new endeav- set up a naval center of excellence in Ot- thing, and arguably, a daunting thing as and foremost, is a huge geographic re- or for LR, which already has a vibrant tawa – a literal brick and mortar facility well.” Darley and his team aim to be the gion with 14 countries that vary vastly.” business as a certifying authority for a – to support the naval client base across partner of choice in this regard, lever-

Historically Lloyd’s Register has built number of provinces across Canada. In the Americas. “Clearly there are syner- aging the relationship with MarineCFO and maintained a strong presence in the addition, about six months ago Lloyds gies when you see what we are doing with and becoming a more familiar entity in cruise industry, giving it a natural door to Register completed a restructuring of some of the more progressive navies in the inland waterway circles, a journey that

North America which dominates the glob- sorts, essentially the amalgamation of U.K. and Canada, and you start looking at takes equal amounts of time and effort to al cruise market. But when Darley arrived marine and offshore from within. “This some of the future technology coming into build long-term relationships.

his mandate was not simply to stand pat on means that we’ve grown our capability the commercial shipping world, that’s re- But the regulatory environment in the existing business, rather expand LR’s pen- and are able to position ourselves in a ally played into a lot of what we’ve been maritime sector is ? uid and growing, with etration into differing market sectors. “We much better place when we start talking developing with our cyber offering,” said increasing regulatory burden in regards have our historic core, the cruise segment. about some of the gas projects, particu- Darley. “Being able to leverage some of to emissions into the water and the air 64 Maritime Reporter & Engineering News • MAY 2017

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