Page 33: of Maritime Reporter Magazine (January 2018)

“ “For example, the use of sensors on toilet seats. If you look at it as a stand-alone issue, it has little value.

As part of environmental ecosystem of a cruise vessel, then whether a toilet ? ushes 15 liters or 16 liters is important. Especially if there are 4,500 of them onboard and each toilet is used 4 or 5 times a day.”

Marco Ryan, Wärtsilä’s Chief Digital Of? cer and Executive Vice President

I call 'frenemies.' For example, not all “But also, when you have such a broad actively involved at different levels with

DATA: THE OIL OF AI ships are Wärtsilä top to bottom, they product range like ours there is a respon- The arrival of digitization and big data both start-ups and smaller businesses as may have Wärtsilä engines but a com- sibility to help the industry modernize has opened doors to new innovators in they try to remain relevant and use new petitor’s E&A systems or they might and change safely, in line with regula- recent years. The low barriers to entry technology to provide a better experi- have a competitor’s engine and a Wärt- ence at lower costs.” tion but also at a good pace. Part of our have seen a rise in the number of start- silä E&A, and sometimes there are hy- “But many are still focusing on the

Smart Marine strategy is to encourage ups that now have access to an industry brid technologies. The commercial value that dialogue, open up to new partner- that has been historically dif? cult due wrong question: who owns the data? The comes out of not just technology inno- ships and make sure that the hygiene fac- question should be: what rights do you to the signi? cant capital investment re- vation and the use of that data to drive tors around data interchange, cyber se- quired for long-life assets such as ships. have to use or collect the data to drive different commercial outcomes, but also curity, and infrastructure are available to some commercial outcome? That is im-

Ryan said, "We are seeing a lot of start- in the ability for it to plug and play. As support the business needs and the busi- portant because while there is a mass up activity where they are taking advan- such, we will increasingly see a need for ness values they create. This isn't about tage of digitalization and lower entry of data available it is in very different more partnerships between key players being seduced by technology, it's about barriers by using an asset-light model formats, very different timestamps and and competitors in the industry around focusing on the economic value that will such as Uber. I don't think there will be very different levels of data cleanliness speci? c standards and capabilities," said help the industry transform.” an Uber of the seas just yet, but a lot of and usability. And this is one of the big

Ryan companies, including Wärtsilä, are now problems with cloud computing. Data

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