Page 17: of Maritime Reporter Magazine (May 2018)

of Commerce has reported that, over the the smart application of hard facts and last ? ve years, more than $500 million insight gained from operating on the www.consilium.se has been ploughed into digital and tech- frontline changing the way that business nology start-ups aimed at transforming is done. the maritime industry. CMA CGM has The rapid evolution of new technolo- introduced a host of initiatives and mea- gies has paved the way for greater ef- sures to drive the use of innovative tech- ? ciencies in shipping and logistics.

TALK SAFETY WITH US nologies across their business. Maersk Supply chains can be further stream- and IBM have announced a joint ven- lined and greater ef? ciency achieved ture seeking more ef? cient and secure by committing to integrated operating

MARINE SAFETY TECHNOLOGY ways to conducting global trade using models that provide previously unreal- blockchain technology. ized transparency and access to valuable

Shipping has been slow in adopting data. The potential of those integrated digitalization, compared to other indus- models span companies or sectors is tries. A smart shipping survey conduct- vast. ed in January 2018 found that, while the

POWERED BY LNG.

majority of maritime industry execu- Platforms

PROTECTED BY CONSILIUM tives believe digitalization and big data GAC has pioneered a digital platform will transform the sector, only 8.7% based on ? ve core drivers: data-based

GAS DETECTION.

currently see it as a major part of their decision making; ensuring easy engage- operations. ment and connectivity with customers;

Consilium is a leading provider of

That may change soon, as measures sharing data with peers and key stake- taken by industry giants signal the holders; collecting and analyzing sensor gas detection to Dual Fuel and pressing need for a real, tangible con- data; and ensuring a customer-focused

LNG powered cruise, LNG and sideration of the bene? ts of digitaliza- and well-maintained IT system. other types of vessels. We bring tion across the shipping and logistics Focus groups are held regularly to our expertise and global service industries. Regardless of business size, equip the company’s IT team with ser- reach to owners and operators digitalization is a must for those who vice-related knowledge to help improve want to thrive in the current competitive our group’s offering. As its digital plat- across the world.

landscape, and it has already reshaped form evolves, GAC will be able to adopt the way in which some businesses oper- changes faster and spread them through

We invite you to discover our solutions for the ate. the group to provide informed guidance safety needs that alternative fuels require.

Soon, the entire sector will be play- on business developments. ing catch-up. But it is the early adopters But building new data platforms and who will see the greatest transformative changing products or services is not

Contact us today or visit www.consilium.se for bene? ts, and they are the ones that will enough. To fully embrace and bene? t more information.

emerge as industry leaders of the com- from digitalization, the shipping indus- ing decade. try must change its mindset to keep pace with the changing business environment

Talk safety with us - we are ready when you are.

Data Insight in which they operate.

Data is now a commercial driver and There are a lot of technologies ready a commodity in its own right. That is to be implemented in the business, but something that shipping and logistics we need people with the right skills and companies need to understand. attitude to implement the new way of

With more than 300 of? ces in more working. than 50 countries, GAC (Gulf Agency As shipping catches up with on the

Company) collects an immense amount adoption of digitalization already seen of data from its day-to-day operations. in other industries, it’s vital to de? ne a

It is wide-ranging in scope and scale – clear digital plan as an integral, comple- from insights into purchasing decisions mentary part of our overall business and trends, to more macroeconomic strategy. And while this may present a data surrounding the emergence of dif- challenge, companies who fail to do so ferent trade routes as companies adapt risk ? nding themselves out of step with to changing demand. It is valuable in- changing markets and customer expec- formation which enables us to provide tations. tangible market intelligence on emerg- It is well documented that the ship- ing trends to our customers – giving ping and maritime sector has much to them what they need to respond with gain from big data and digitalization – informed commercial decisions. Data but only if it is willing to step up and also allows us to tailor solutions to indi- embrace change to unlock the bene? ts. vidual customers according to the mar- It’s about going from opinions to facts kets in which they operate. and with the new insights make the right

That is the very essence of big data – actions. www.marinelink.com 17

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