Page 48: of Maritime Reporter Magazine (April 2020)

COMPANY PROFILE LIEBHERR

Liebherr Celebrates “50” in U.S.

hen it comes to heavy lift- the introduction of new technologies. construction machinery and other techni- ing in the maritime, off- cally advanced, user-oriented products shore and port/logistics A Family Business and services. The manufacturer sells and

Wmarket, Liebherr is a name Since day one, Liebherr has been a fam- distributes products throughout its own synonymous with quality and and progres- ily owned and independently operated locations and through an independent dis- sive technology. The company, which was company, enabling it to create a culture tribution network. Throughout 2020, Li- born in 1949 in post-war Germany, when that fosters leading-edge thinking with ebherr will focus on 10 product divisions

Hans Liebherr, who was managing his unlimited possibilities. The direction the across the U.S. in addition to its commit- parents’ building firm in South Germany, pioneer Hans Liebherr once started the ment to the success of customers, business recognized the need for tools and machin- business with is still inherent throughout partners and employees. “The ‘United by ery for the building industry and domestic the organization, and today the company is Success’ campaign shows that our custom- construction. Together with design engi- led by second and third generation family ers and our company are one through each neers and tradesmen, he develops the first members. This includes company values, other’s successes and are stronger togeth- mobile tower crane in 1949. innovation and craftsmanship, and at the er,” said Torben Reher, managing director

In 2020 Liebherr celebrates another very heart of it: putting customers and em- of Liebherr USA, Co. The anniversary th significant milestone, its 50 anniversary ployees at the center of all things. campaign will engage with customers on operating in the United States with the ta- Spanning more than 130 companies web, social media and industry events, in- gline “United by Success.” Headquartered across all continents, with 46,000 employ- cluding a dedicated U.S. anniversary land- in Newport News, Va., Liebherr today ees worldwide including 1,300 in North ing page and video. offers a vast range of solutions including America, the group’s independent corpo- gear technology and automation systems, rate structure puts the company in a po- Expanding into the Future aerospace and transportations systems, sition to react flexibly to competition and To keep pace with its growth, a new domestic appliances, components, con- transform ideas rapidly into impactful and $60 million state of the art expansion will crete technology, earthmoving equipment, lasting results. be completed in spring 2020 in Newport tower cranes, mobile cranes, mining and, News, which will be home to Liebherr of course, maritime cranes. Celebrating “50” in the USA USA, Co. The new site is adjacent to the th

The 50 anniversary milestone is not With its 50th anniversary theme “United company’s current facilities, where Lieb- simply about taglines and parties, rather by Success,” the manufacturer remains fo- herr has operated for its first 50 years. The

Liebherr solidifies its commitment to cused on its commitment to U.S. custom- new buildings will add more than 251,000

North America with the scheduled com- ers. Liebherr has been producing in the sq. ft. to the existing 560,000-sq.-ft. cam- pletion of its expanded Newport News U.S. since 1970. The company is one of pus. Additionally, Liebherr has 13 other campus in spring 2020, and also include the leading North American suppliers of locations across the U.S.

48 Maritime Reporter & Engineering News • April 2020