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His love for the sea and practical yacht,” said Svanes. “So it has been go- Company’s Jeppesen Marine, but the knowledge from sailing combined with ing on for some time.” new owners and Svanes had a differ- his technical education from university Fast forward to 11 years ago, when in ent vision of the company’s goals and put Svanes ? rmly on the maritime digi- January 2011 Svanes was forced out of strategy.

talization path even before maritime it- C-Map Norway, the company under his For Svanes, the end was a new begin- self understood where it was heading. leadership which had become one of the ning, and starting with a blank sheet, he “I was at NorShipping 30 years ago world’s leading suppliers of electronic got the room for maneuver that he need- presenting ECDIS to the king of Nor- maps. Four years earlier, C-Map Nor- ed to build a new company — NAVTOR way, giving him ECDIS for his Royal way had been acquired by The Boeing — based on his understanding of where www.marinelink.com 25

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