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area would be beneÞ cial. The empha-sis on responsible and sustainable Þ sh-eries has been increasing. Fishing com-panies using the Fish Selector can help in delivering the message to consumers that the company is making its contribu- tion to sustainable Þ sheries by releasing threatened species.Field Testing In December 2010 the Fish Selector was tested on the research ship Drofn. It operated very well on its Þ rst sea trial. Since then, focus has been on reducing the size of the equipment which will give the Þ shermen the fol- lowing advantages:  Takes less deck space  Smaller volume and weight decreases hazards associated with having bulky equipment on deck  Fishermen can more easily move the equipment around and the smaller device is then carried by two operatives  Smaller volume and lower weight will make it easier to take the device onto smaller ships, increasing the market potential First Prize Innovation Award for the Fish Selector Star-Oddi won Þ rst prize for the most innovative technology for the Þ shing industry at the Icelandic Fish- eries Conference. The conference was held for the fourth time in November 2013. People from Þ shing companies, state ofÞ cials and scientists attend this conference. The goal of the award is to encourage creative thinking and in- novation in the Þ sheries sector. About Star-Oddi Star-Oddi (Iceland) develops re- search equipment for increasing the knowledge on marine life and under- water environments. Star-Oddi spe- cializes in the design and manufac- ture of scientiÞ c equipment, mainly miniature data loggers containing mi-croelectronics and sensors for moni-toring behavioral and environmental parameters such as salinity, tempera- ture, depth, tilt angle and more. The miniature self-contained loggers are used for behavioural studies of Þ sh as well as on moorings and nets. Tech Resource Management May 2014MTR #4 (34-49).indd 38MTR #4 (34-49).indd 385/12/2014 4:16:46 PM5/12/2014 4:16:46 PM