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design and extending the scope of this integration offers considerable competi- tive advantage. The holy grail of data integration is the concept of information being creat-ed once, using the most appropriateauthoring tool, and made readily avail- able to all users while retaining controlwith the responsible discipline. This ideal situation may never be achievable in practice ? new technologies will con- tinually emerge ? and there is still some way to go in integrating currently used forms of data, but the goal is clear and progress towards it has already deliv- ered substantial productivity gains. Just as the productivity of CAD software consigned the drawing board to history, so today?s integrated applications are superseding stand-alone applicationswith restrictive proprietary data for- mats. These new technologies drive down costs and timescales not only by being more productive, but also by put- ting accurate and complete informationin the right place at the right time, informs which make it easy to use. An apt analogy is the team of skilledfootball players who are each locked in a cage, unable to pass the ball or to playas a team. Remove the cages and you transform the game. The question is not so much ?which type of team are you??as ?which type of team are your com-petitors??Surrounding the engineering anddesign disciplines are many business processes which also benefit from information integration. This is a sub- ject in its own right that I would like to explore in a future article, but the mes- sage is clear: the integrated shipyard is not just wishful thinking. The technolo- gies that enable it are here now and are transforming productivity. www.aveva.com/marine The AuthorStéphane Neuvéglise is Head of BusinessManagement Systems ? Marine, AVEVA. He is responsible for AVEVA Marine product strategy and marketing. Stéphane joinedAVEVA in 2005, following a successful career in shipbuilding. He first worked for14 years for a major cruise-ship builder, where he held various positions, focusing onFEM calculation and CAD/CAM, becomingHVAC Contract Manager and finally Head of the Coordination Design Office. Directly before joining AVEVA he spent two years as the head of a ship design agent, providingdesign services for navy shipyards. (Photo: Aveva)Depiction of AVEVA integrated strategy www.maritimeprofessional.com Maritime Professional 61 MP #4 (50-64):MP Layouts 11/8/2011 2:34 PM Page 61