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INSIGHTS has already started to utilize. That said; these cloud services all need to be implemented across all business processes. “Our technology will most improve decision-mak- ing, increased cost effciencies and gross margins, greater transparency and visibility into processes and shipments, and faster end-customer deliv- ery,” adds Baxter.

Also according to Baxter, the Industrial In- ternet of Things (IoT) could further improve the visibility and traceability of shipments, allowing companies for better supply chain planning with insights derived from data.

Recently, Youredi has been developing a track and trace solution, utilizing Internet of

Things (IoT) sensors and devices. These sen- sors can deliver information of the shipments through a gateway. The information is vital for understanding the status of the goods, which is for example critical in case of perishables, and allows for better planning and optimizing loading and unloading of the vessels.

Dean Baxter explains, “Our IoT Track and Trace solution layer of visibility and predictability to all the operations. will help with accurate planning and forecasting and improve

But, the utilization of legacy systems is only one part of the decision-making related to supply chain planning. Greater challenge. The bigger issue is the large variety of different transparency and visibility into processes and shipment will re- data formats used in the industry. Youredi connects systems sult in fne-tuned processes and faster end-customer delivery.” and applications, utilizing technology that takes care of the

Technology and digital transformation can help to keep up translation process during the information transfers. Addition- with the pace of the growing economy and satisfy the needs ally, it is also possible to validate the data and enrich it accord- of partners for better digital services. Despite some emerg- ing to the rules of the customer. ing trending technology trends, cloud-based data integration

EDIFACT is the most widely used messaging format in the is still the simplest way to revolutionize the operations and ocean shipping industry. Dealing with EDI is a burden for the processes of an aging industry. industry, as this format is too restrictive. Data and system in-

Predicting the future is diffcult, but we are confdent to tegration can free the industry from its heavy reliance on EDI. say that technology will have the power to shape the future

For example, EDI messages are often full of inadequate or of the ocean shipping industry. Those participants of the in- missing data. At many frms, human labor is used to correct dustry that are navigating their development initiatives right the data quality which is slowing down processes.

will have a major advantage compared to those that don’t start “Much of the processes are still based on paper and human their digitalization journey soon enough. The global ocean intervention. This is slowing down the operations and it is shipping industry is an important part of the emerging world extremely expensive. With integrations, systems and applica- economy, but the infrastructure requires development.

tions can be connected rapidly. This helps to automate and digitalize processes, which is speeding up operations. The outcomes are clear: less manual labor means more effcient processes which is saving time and improve margins.” says

Dean Baxter, SVP, Youredi.

The Author Jaakko Elovaara

IoT: Internet of Things Will Reshape the Industry is the CEO and co-founder of Youredi and drives the company’s strat-

Emerging technologies will have a signifcant impact on egy and execution. Jaakko has two decades experience in the business shaping the future of the industry. Cloud services, automa- software industry in North America, EMEA, and APAC. Prior to Youredi,

Jaakko spent time at IBM, Microsoft, Basware, Itella, and Fujitsu.

tion, data and system management are a few that the industry 18 Maritime Logistics Professional November/December 2017 | |