Page 24: of Maritime Logistics Professional Magazine (Jan/Feb 2018)

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Port Canaveral international airports but also limited by their ability to grow. own unique draws, most of which translate into dollars for lo-

According to David German, Port Canaveral’s Director, cal businesses. A same day arrival and cruise ship boarding is

Cruise Business Development, Port Canaveral is different. “A far easier here than at southern Florida ports, but most people majority of our cruise passengers are US citizens and Canadi- come in and spend the night. Those hotels trend towards the ans. We are a big drive-in market and that’s a big plus in our large suite-style, capable of putting multiple people in the favor. We’re balancing the Orlando theme park market, we’re same space. And, while some of that is a function of the cruise complementing that, and then they complement our business.” industry, it also leverages other attractions, as well.

Driving in from the regional Southeastern states, families will In practice, it is a solid business model and the local hote- take a take a week off involving a 3-day cruise out of Port Ca- liers are succeeding with it. Moreover, most of these hotels of- naveral and then spend 4 days at the theme parks. fer off-site parking at the hotels where they can hold vehicles

The drive-in market has its de