Page 47: of Maritime Logistics Professional Magazine (Nov/Dec 2018)

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porters of all sizes direct access to instant pricing, routing, and concrete sailing information in seconds, as well as guaranteed ca- pacity. CMA CGM rates can now be found free of charge on the

Freightos website, www.freightos.com.

in Shipping

Real Change for Industry “This development represents a real change for the industry be- cause, for the frst time, global shipping on key trade lanes func- tions like passenger travel or e-commerce, where customers can obtain guaranteed prices within seconds,” said Mathieu Fried- berg, Senior Vice President – Commercial Agencies Network at

CMA CGM Group. “This initiative demonstrates our commit- ment to customer centricity. We’ve been on a journey to provide our customers with innovative offerings to ensure them the best shipping experience. This partnership raises the bar for ourselves, and the industry, with this important step into the digital era, sell- ing directly to shippers on Freightos.”

Zvi Schreiber, CEO and founder of Freightos, added, “This is a true win-win for the industry and a major step toward improving the customer experience. With CMA CGM selling on Freightos, smaller shippers now have direct access to a major carrier with competitive pricing. Additionally, shippers of all sizes will have access to guaranteed prices and capacity. This aligns with our goal to help logistics providers drive more value for customers, enabling smoother global trade, and ensuring more reliable and affordable supply of goods to end consumers.”

CMA CGM is a worldwide shipping group with 506 vessels calling at more than 420 ports on fve continents and in 2017 the company carried almost 19 million TEUs. The company has a presence in 160 countries and, through its 755 agencies network, the Group employs 34,000 people worldwide, including 2,400 in its headquarters in Marseilles, France.

Freightos’ mission is to make global trade frictionless with the world’s online marketplace for the trillion dollar international shipping industry. The Freightos Marketplace is designed to help importers and exporters reduce logistics spend and save time with instant comparison, booking and management of air, ocean and land shipments from top logistics providers to book international shipping as smoothly as booking a fight online.

Freightos also provides patent-pending technology that empow- ers carriers and logistics providers around the world to automate freight sales. With Freightos AcceleRate and Freightos WebCar- go power rate management, automated pricing and online freight sales are made available for more than 1,000 logistics service pro-

Group and global online freight viders and carriers, including multi-billion dollar companies such marketplace company Freightos

CMA CGM as Panalpina and Nippon Express. Freightos has accumulated the have established an ambitious pilot agreement whereby CMA world’s largest global database of multimodal freight rates, pro-

CGM has become the frst ocean carrier listed on Freightos. On- viding industry transparency with its Freightos Baltic Index.

line bookings, guaranteed pricing, and secured capacity on CMA

CGM China-US trade lanes are available on the platform, with

An ‘Expedia’ for Freight further extension to additional lanes planned in the near future.

Freightos was founded in 2012 by Schreiber, a serial entre-

For its part, CMA CGM says that it has reinforced its position preneur who has sold companies to General Electric, IBM and as a digital leader within the industry and taken yet another step others. At his previous company, Schreiber shipped regularly towards its customer-centric strategy, offering importers and ex- www.maritimelogisticsprofessional.com 47

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