Page 38: of Maritime Reporter Magazine (November 1971)
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Marine sales managers agree... it is the shoreside management, executive and engineering personnel in vessel operations, shipbuilding, ship repair and naval architecture who have full respon- sibility and authority for specifying, ordering and buying all marine equipment and services.
MARINE ENGINEERING/LOG
OCCUPATIONAL BREAKDOWN OF TOTAL CIRCULATION (INTERNATIONAL DISTRIBUTION REMOVED)
BUYING POWER
P - CIRCULATION
SHIPBUILDING & SHIP REPAIR COMPANIES Readers with authority to give
Companies, Presidents. Vice Presidents, Secretaries, Treasurers, Gen- business to advertisers eral Managers & Purchasing Agents '
Works Managers & Superintendents 1 J*®
Naval Architects, Marine Engineers, Chief Draftsmen Ood
Shipbuilding & Ship Repair Personnel (Draftsmen, Foremen, Inspec- tors & Others) not included in above classification 669
SHIP OPERATING COMPANIES, OWNERS, AGENTS & BROKERS:
Companies, Presidents, Vice Presidents, Secretaries, Treasurers, Gen- -j 208 eral Managers, Purchasing Agents, Passenger & Freight Agents
Marine Superintendents, Port Captains, Port Engineers, Port Stewards 3
Deck Captains, First, Second & Third Mates Only 2,276
Engine Room Chiefs & Licensed Assistants 3,250
Ship Operating Personnel Ashore & Aboard not included in above classifications 408
PROFESSIONAL MEN: gg-
Naval Architects & Marine Engineers
Admiralty lawyers 64
Insurance Companies, Agents & Brokers 48
NAVY 36
MARINE SUPPLIES & EQUIPMENT: Manufacturers 1,480
Ship Chandlers, Dealers & Agents 74
Bunkers (Coal & Fuel Oil) 4
ALLIED MARINE INDUSTRIES:
Freight Agents & Forwarders 2
Exporter & Importers
Stevedoring Companies not owning Floating Equipment 11
Government Schools, Libraries, Students & Commercial Organizations 637
Miscellaneous 478
Awaiting Classification by Business & Industry 35
NON BUYING POWER 9 gQ4
AMERICAN MARKET BUYING POWER TOTAL TP J 4,592
Why settle for half. 40 Maritime Reporter/Engineering News
