Page 39: of Maritime Reporter Magazine (November 1971)
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With ali due respect, the man aboard ship does not specify or buy.
Compare both magazines ... for the one you feel reaches the largest number of men of importance to you.
MARITIME REPORTER/Engineering News
OCCUPATIONAL BREAKDOWN OF TOTAL CIRCULATION (INTERNATIONAL DISTRIBUTION REMOVED)
SHIPBUILDING & SHIP REPAIR (U.S. NAVY AND COMMERCIAL):
Companies, directors, owners, presidents, vice-presidents, secretaries and treasurers
Superintendents, managers and purchasing agents
Naval architects, engineers and chief draftsmen
Other employees (draftsmen, inspectors, foremen and others em- ployed by shipbuilding and repair companies) not included in above classifications 90
VESSEL OPERATING COMPANIES-
OCEAN, RIVERS, HARBORS, OFFSHORE OIL DRILLING AND RELATED OPERATIONS (Owners, Agencies & Brokers) Companies, directors, owners, agents, presidents, vice-presidents, managers, secretaries and treasurers
Port engineers, superintendents, purchasing agents, port captains, port stewards, naval architects and engineers shoreside
Other employees ashore not included in above classifications 38
PROFESSIONAL MEN:
Naval architects, engineers and consultants shoreside
BUYING POWER
CIRCULATION
Readers with authority to give business to advertisers 1,025 1,146
Admiralty lawyers and insurance
MARINE SUPPLIES & EQUIPMENT:
Manufacturers, dealers and agents
Ship Chandlers
Allied marine industries
GOVERNMENT:
U.S. Navy and U.S. Coast Guard shoreside
U.S. Maritime Administration, U.S. Senators, U.S. Congressmen and others in official capacities
SCHOOLS, LIBRARIES AND ORGANIZATIONS 30 2,211 207 256 31 42 76
NON BUYING POWER 2,981 793 4,277 1,275 1,468
AMERICAN MARKET BUYING POWER TOTAL 9,984 ... MARITIME REPORTER/Engineering News DOUBLES THE
SALES POWER OF YOUR AMERICAN ADVERTISING WITH
FULL CIRCULATION TO SHORESIDE BUYERS
November 1, 1971 41