Page 20: of Maritime Reporter Magazine (February 1974)

MARINE RUYERS IN 1973-'74

ENGINEERING NEWS

Total circulation numbers are meaningless. Some magazines, apparently not wanted by thousands of shoreside buyers, inflate their total circulation numbers with thousands of non-buyers. The only readers of any value to marine advertisers are those with the authority to purchase... the shoreside buyers.

You be the judge... compare the readers of both magazines... separate the buyers from the non-buy- ers... for the one reaching the largest number of men you know can give business to your company.

FOR THE ONE REACHING THOUSANDS MORE BUYERS.

MARITIME REPORTER/Engineering News

OCCUPATIONAL BREAKDOWN OF TOTAL WORLD-WIDE CIRCULATION

BUYING

POWER

SHIPBUILDING & SHIP REPAIR (Commercial, U.S. Navy and U.S. Coast Guard):

Companies, directors, owners, presidents, vice-presidents, secretaries, treasurers, superintendents, managers and purchasing agents *»,U4t4l

Naval architects, engineers and chief draftsmen 1,166

Other employees (draftsmen, inspectors, foremen and others em- ployed by shipbuilding and repair companies) not included in above classifications 110

VESSEL OPERATING COMPANIES

OCEAN, RIVERS, HARBORS, OFFSHORE OIL DRILLING AND RELATED OPERATIONS (Owners, Agencies & Brokers) Companies, directors, owners, agents, presidents, vice-presidents, managers, secretaries and treasurers 5,600

Port engineers, superintendents, purchasing agents, port captains, port stewards, naval architects and engineers shoreside 1,719

Other employees ashore not included in above classifications 49

PROFESSIONAL MEN:

Naval architects, engineers and consultants shoreside 1,625

Admiralty lawyers and insurance 35

MARINE SUPPLIES & EQUIPMENT:

Manufacturers, dealers and agents 1,896

Ship Chandlers 172

Allied marine industries 30

GOVERNMENT:

U.S. Maritime Administration, U.S. Senators, U.S. Congressmen and others in official capacities 31

SCHOOLS, LIBRARIES AND ORGANIZATIONS 54

NON BUYING POWER 2,649 14.154 WORLD-WIDE BUYING POWER TOTAL

OUR TOTAL CIRCULATION IS OVER 97% REQUESTED ... IN WRITING ... BY EACH INDIVIDUAL READER

BRINGS YOUR ADVERTISING TO THOUSANDS MORE BUYERS

WORLD-WIDE ... TWICE AS MANY IN THE U.S. MARKET.

MARITIME

REPORTER

ENGINEERING NEW 107 EAST 31st STREET

NEW YORK, N. Y. 10016

MUrray Hill 9-3266- 7- 8- 9